Spaceflight Audience in Germany
Spaceflight has an estimated audience of 524,627 people in Germany. 27.3% are female, 72.7% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Human spaceflight, Flightradar24, FRITZ!Box, Dennis Quaid, Tagesschau.
The average Spaceflight fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Human spaceflight, Flightradar24, FRITZ!Box, with strongest over-indexing on Human spaceflight (26.23× the country average). Demographically, the Spaceflight audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Spaceflight fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 39.7 |
| Estimated audience size | 524,627 |
Audience persona
The typical Spaceflight fan in Germany is more male, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Human spaceflight.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,304 | 0.82× |
| Bayern | 70,553 | 0.84× |
| Baden-Württemberg | 63,774 | 0.89× |
| Niedersachsen | 40,921 | 0.8× |
| Rheinland-Pfalz | 32,411 | 1.23× |
| Sachsen | 29,421 | 1.14× |
| Hessen | 26,971 | 0.67× |
| Berlin | 24,934 | 1.06× |
| Sachsen-Anhalt | 19,244 | 1.42× |
| Thüringen | 13,636 | 1.02× |
| Brandenburg | 13,021 | 0.8× |
| Schleswig-Holstein | 11,631 | 0.62× |
| Mecklenburg-Vorpommern | 10,168 | 1.02× |
| Saarland | 9,148 | 1.42× |
| Hamburg | 8,206 | 0.69× |
| Bremen | 6,969 | 1.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Human spaceflight | 26.23× | Cars & Mobility |
| Flightradar24 | 8.4× | Travel & Leisure |
| FRITZ!Box | 4.22× | Technology & Electronics |
| Dennis Quaid | 14.33× | Movies & TV |
| Tagesschau | 2.34× | Movies & TV |
| Bild | 2.27× | News |
| Astronautics | 21.65× | Politics & Society |
| FOCUS Online | 3.08× | News |
| Deutsche Bahn | 2.42× | Cars & Mobility |
| Spiegel Online | 2.14× | News |
| ADAC | 3.17× | Cars & Mobility |
| Astronaut | 9.25× | Travel & Leisure |
| Aral AG | 2.38× | Cars & Mobility |
| Bauhaus | 2.23× | Shopping |
| Outer space | 10.31× | Travel & Leisure |
| Emmy Rossum | 9.76× | Movies & TV |
| Natural World | 2.21× | Fashion & Accessoires |
| Vodafone | 2.36× | Technology & Electronics |
| Wetter.com | 2.19× | Home & Garden |
| EBay | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.14 |
| Early Adopter Mentality | POWER | 1.94 |
| Risk Appetite | THRILL | 1.93 |
| Pet Ownership | JOY | 1.57 |
| Quality Awareness | PREMIUM | 1.49 |
| Patriotism | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Italy | 6.7% |
| United Kingdom | 5.6% |
See Spaceflight audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Spaceflight have in Germany?
Spaceflight has an estimated audience of 524,627 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spaceflight fans?
27.3% of Spaceflight fans are female, 72.7% are male, with an average age of 39.7 years.
Which brands do Spaceflight fans like most?
Spaceflight fans show strongest brand affinity for Human spaceflight (26.23×), Flightradar24 (8.4×), and FRITZ!Box (4.22×) over the country average.
Where do Spaceflight fans live in Germany?
Spaceflight fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,304), Bayern (reach 70,553), and Baden-Württemberg (reach 63,774). These three regions account for the largest share of the active audience.
What other brands do Spaceflight fans also like?
Beyond Spaceflight itself, the audience over-indexes on Flightradar24 (8.4×), FRITZ!Box (4.22×), Dennis Quaid (14.33×), and Tagesschau (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spaceflight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.