Domain Name System Audience in Germany
Domain Name System has an estimated audience of 7,159,459 people in Germany. 50.8% are female, 49.2% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Gudrun Sjödén, Rossmann, Christmas Gift, Progressive rock, Gil Ofarim.
The average Domain Name System fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Gudrun Sjödén, Rossmann, Christmas Gift, with strongest over-indexing on Gudrun Sjödén (15.75× the country average). Demographically, the Domain Name System audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Domain Name System fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 42.6 |
| Estimated audience size | 7,159,459 |
Audience persona
The typical Domain Name System fan in Germany is balanced, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,672,189 | 1.07× |
| Hessen | 1,251,419 | 2.29× |
| Bayern | 1,150,132 | 1× |
| Baden-Württemberg | 1,113,494 | 1.14× |
| Niedersachsen | 645,545 | 0.93× |
| Berlin | 422,368 | 1.32× |
| Rheinland-Pfalz | 338,248 | 0.94× |
| Sachsen | 297,714 | 0.85× |
| Brandenburg | 249,162 | 1.12× |
| Hamburg | 150,221 | 0.93× |
| Sachsen-Anhalt | 144,026 | 0.78× |
| Thüringen | 136,220 | 0.75× |
| Schleswig-Holstein | 116,146 | 0.45× |
| Mecklenburg-Vorpommern | 100,664 | 0.74× |
| Saarland | 73,503 | 0.84× |
| Bremen | 52,841 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 15.75× | Fashion & Accessoires |
| Rossmann | 1.67× | Shopping |
| Christmas Gift | 3.27× | Kids & Family |
| Progressive rock | 2.6× | Music & Radio |
| Gil Ofarim | 1.7× | Music & Radio |
| Loincloth | 3.79× | Fashion & Accessoires |
| Unique Gifts | 1.72× | Shopping |
| Birthday Gifts | 1.53× | Kids & Family |
| Esra Erol | 4.66× | Movies & TV |
| Harvey Mudd College | 14.23× | Business & Career |
| Snow White (Fables) | 1.81× | Literature |
| Xàbia | 13.72× | Travel & Leisure |
| Irish Ferries | 6.7× | Cars & Mobility |
| Natural rubber | 1.55× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.08× | Music & Radio |
| Este, Veneto | 1.55× | Travel & Leisure |
| Alaska | 2.23× | Travel & Leisure |
| Home Delivery | 1.52× | Food & Beverages |
| Oral, Kazakhstan | 4.15× | Travel & Leisure |
| Mülheim | 1.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.11 |
| Indulgence | JOY | 1.1 |
| Sports Activity | POWER | 1 |
| Travelling | THRILL | 0.99 |
| Career Orientation | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
See Domain Name System audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Domain Name System have in Germany?
Domain Name System has an estimated audience of 7,159,459 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Domain Name System fans?
50.8% of Domain Name System fans are female, 49.2% are male, with an average age of 42.6 years.
Which brands do Domain Name System fans like most?
Domain Name System fans show strongest brand affinity for Gudrun Sjödén (15.75×), Rossmann (1.67×), and Christmas Gift (3.27×) over the country average.
Where do Domain Name System fans live in Germany?
Domain Name System fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,672,189), Hessen (reach 1,251,419), and Bayern (reach 1,150,132). These three regions account for the largest share of the active audience.
What other brands do Domain Name System fans also like?
Beyond Domain Name System itself, the audience over-indexes on Rossmann (1.67×), Christmas Gift (3.27×), Progressive rock (2.6×), and Gil Ofarim (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.