A data profile of the people who buy, follow and care about Domain Name System in Canada — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 3,476,377 people in Canada.
The average Domain Name System fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Montreal Canadiens, Hardware store, with strongest over-indexing on Real property (2.82× the country average).
Demographically, the Domain Name System audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Domain Name System fan in Canada is balanced, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Real property.
The key figures that characterise the Domain Name System profile in Canada.
49.4% are female, 50.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.8 |
| Estimated audience size | 3,476,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Domain Name System audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
Where the Domain Name System audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.70× | |
| 02 | Ontario | ~2M | 1.49× | |
| 03 | British Columbia | ~600K | 1.19× | |
| 04 | Nova Scotia | ~100K | 1.05× | |
| 05 | Alberta | ~400K | 1.02× | |
| 06 | Manitoba | ~100K | 0.89× | |
| 07 | Prince Edward Island | ~10K | 0.86× | |
| 08 | Saskatchewan | ~90K | 0.84× | |
| 09 | New Brunswick | ~70K | 0.82× | |
| 10 | Newfoundland and Labrador | ~40K | 0.77× |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 3.18× | ||
| 02 | Real property | Home & Garden | 2.82× | ||
| 03 | Catholic Church | Politics & Society | 2.63× | ||
| 04 | Hormone | Health | 2.59× | ||
| 05 | Tampa Bay Lightning | Sports | 2.39× | ||
| 06 | Hypermarket | Shopping | 2.35× | ||
| 07 | Sarcasm | Politics & Society | 2.30× | ||
| 08 | Convenience store | Food & Beverages | 2.00× | ||
| 09 | Clinique | Beauty & Wellness | 1.91× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.85× | ||
| 11 | Virtual reality | Technology & Electronics | 1.79× | ||
| 12 | Hardware store | Home & Garden | 1.78× | ||
| 13 | United Parcel Service | Business & Career | 1.76× | ||
| 14 | Western Union | Business & Career | 1.74× | ||
| 15 | Solar energy | Home & Garden | 1.74× | ||
| 16 | Discount stores | Shopping | 1.73× | ||
| 17 | Vegas Golden Knights | Sports | 1.67× | ||
| 18 | Sports club | Sports | 1.67× | ||
| 19 | World of Warcraft | Games | 1.57× | ||
| 20 | Montreal Canadiens | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.53× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.56× | |
| Design Affinity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.69× |
Domain Name System has an estimated audience of 3,476,377 people in Canada, concentrated in Ontario and Quebec.
49.4% of Domain Name System fans are female, 50.6% are male, with an average age of 40.8 years.
Domain Name System fans show strongest brand affinity for Real property (2.82×), Montreal Canadiens (1.5×), and Hardware store (1.78×) over the country average.
Domain Name System fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1.5M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Domain Name System itself, the audience over-indexes on Montreal Canadiens (1.5×), Hardware store (1.78×), Discount stores (1.73×), and Catholic Church (2.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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