Domain Name System Audience in Spain
Domain Name System has an estimated audience of 5,200,146 people in Spain. 56.6% are female, 43.4% are male, average age 44.9. Top brand affinities: Aldi, MSN, Hoodie, TripAdvisor, Julio Iglesias.
Top brand affinities include Aldi, MSN, Hoodie, with strongest over-indexing on Aldi (2.52× the country average). Demographically, the Domain Name System audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Internet & Social Media · Type: Topic
Demographics of Domain Name System fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.9 |
| Estimated audience size | 5,200,146 |
Audience persona
The typical Domain Name System fan in Spain is more female, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.52× | Shopping |
| MSN | 2.71× | News |
| Hoodie | 4.74× | Fashion & Accessoires |
| TripAdvisor | 2.85× | Travel & Leisure |
| Julio Iglesias | 2.21× | Music & Radio |
| Dentistry | 3.66× | Business & Career |
| Movistar | 1.9× | Technology & Electronics |
| CAC 40 | 2.11× | Business & Career |
| Lunch | 2.46× | Food & Beverages |
| BP | 2.16× | Cars & Mobility |
| Wikipedia | 1.97× | Internet & Social Media |
| Stradivarius | 1.64× | Shopping |
| Wedding dress | 2.44× | Fashion & Accessoires |
| Player versus player | 4.57× | Games |
| Orange | 2.07× | Technology & Electronics |
| Mapfre | 1.88× | Business & Career |
| Girona | 2.12× | Sports |
| Conforama | 1.99× | Home & Garden |
| Kundalini yoga | 3.16× | Health |
| Badoo | 1.8× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.29 |
| Family Orientation | CONSERVATISM | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
| Quality Awareness | PREMIUM | 0.96 |
| Patriotism | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
See Domain Name System audiences in other countries
- Domain Name System — Germany
- Domain Name System — United States
- Domain Name System — United Kingdom
- Domain Name System — France
- Domain Name System — Italy
- Domain Name System — Brazil
- Domain Name System — Japan
- Domain Name System — South Korea
- Domain Name System — India
- Domain Name System — Canada
- Domain Name System — Mexico
More Internet & Social Media audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.