A data profile of the people who buy, follow and care about Domain Name System in Spain — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 5,200,146 people in Spain.
Domain Name System has an estimated audience of 5,200,146 people in Spain. 56.6% are female, 43.4% are male, average age 44.9. Top brand affinities: Aldi, Real property, Rayo Vallecano, Lunch, Badoo.
Top brand affinities include Aldi, Real property, Rayo Vallecano, with strongest over-indexing on Aldi (1.89× the country average).
Demographically, the Domain Name System audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Domain Name System fan in Spain is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the Domain Name System profile in Spain.
56.6% are female, 43.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.9 |
| Estimated audience size | 5,200,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Domain Name System audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.64× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.59× | ||
| 03 | Mobile gambling | Games | 3.11× | ||
| 04 | Lunch | Food & Beverages | 2.50× | ||
| 05 | Pepe Jeans | Fashion & Accessoires | 2.50× | ||
| 06 | Real property | Home & Garden | 2.44× | ||
| 07 | Refrigerator | Home & Garden | 2.31× | ||
| 08 | Volunteering | Politics & Society | 2.27× | ||
| 09 | Dentistry | Business & Career | 2.22× | ||
| 10 | Badoo | Internet & Social Media | 2.14× | ||
| 11 | Hoodie | Fashion & Accessoires | 2.11× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.94× | ||
| 13 | Aldi | Shopping | 1.89× | ||
| 14 | BP | Cars & Mobility | 1.88× | ||
| 15 | Anthropology | Business & Career | 1.79× | ||
| 16 | Genetics | Kids & Family | 1.71× | ||
| 17 | Western Union | Business & Career | 1.71× | ||
| 18 | Michael Jackson | Music & Radio | 1.69× | ||
| 19 | Preventive healthcare | Health | 1.62× | ||
| 20 | IBEX 35 | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Need for Security | CONSERVATISM | 1.31× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.65× | |
| Mindfulness | BALANCE | 0.79× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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