A data profile of the people who buy, follow and care about Domain Name System in Brazil — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 7,562,310 people in Brazil.
Domain Name System has an estimated audience of 7,562,310 people in Brazil. 65.1% are female, 34.9% are male, average age 39.0. Top brand affinities: Tinder, Instagram, Catholic Church, Country music, Shopping malls.
Top brand affinities include Tinder, Instagram, Catholic Church, with strongest over-indexing on Tinder (5.78× the country average).
Demographically, the Domain Name System audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Domain Name System fan in Brazil is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Domain Name System profile in Brazil.
65.1% are female, 34.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.0 |
| Estimated audience size | 7,562,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Domain Name System audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 5.78× | ||
| 02 | Catholic Church | Politics & Society | 3.00× | ||
| 03 | Dentistry | Business & Career | 2.37× | ||
| 04 | Country music | Music & Radio | 1.99× | ||
| 05 | Internet & Social Media | 1.98× | |||
| 06 | Shopping malls | Shopping | 1.89× | ||
| 07 | Hip hop music | Music & Radio | 1.87× | ||
| 08 | Medicine | Business & Career | 1.80× | ||
| 09 | Soul music | Music & Radio | 1.76× | ||
| 10 | Jazz music | Music & Radio | 1.65× | ||
| 11 | Magazine Luiza | Shopping | 1.62× | ||
| 12 | Heavy metal music | Music & Radio | 1.60× | ||
| 13 | Samsung | Technology & Electronics | 1.59× | ||
| 14 | Hypermarket | Shopping | 1.59× | ||
| 15 | Action movies | Movies & TV | 1.58× | ||
| 16 | Basketball | Sports | 1.58× | ||
| 17 | Fragrances | Beauty & Wellness | 1.57× | ||
| 18 | Telecommunication | Technology & Electronics | 1.54× | ||
| 19 | Furniture | Home & Garden | 1.52× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.59× | |
| Individualism | JOY | 1.36× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.69× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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