Domain Name System Audience in United States

Domain Name System logo

Domain Name System has an estimated audience of 23,497,278 people in United States. 47.3% are female, 52.7% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: DeviantArt, Indeed.com, Capital One, Google Maps, Beetlejuice.

The average Domain Name System fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DeviantArt, Indeed.com, Capital One, with strongest over-indexing on DeviantArt (32.95× the country average). Demographically, the Domain Name System audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Domain Name System fans

Demographic split for Domain Name System audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.6
Estimated audience size23,497,278

Audience persona

The typical Domain Name System fan in United States is balanced, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Domain Name System in United States
RegionReachAffinity
California3,583,4461.39×
Texas2,180,3011.08×
New York1,797,6061.37×
Florida1,732,3101.09×
Virginia1,018,5821.78×
Illinois865,1431.11×
Georgia800,4681.11×
North Carolina727,1981.03×
Pennsylvania708,5610.9×
Ohio702,1660.97×
New Jersey665,3531.11×
Washington647,3621.37×
Michigan523,1510.85×
Massachusetts498,8241.08×
Maryland484,7011.2×
Arizona467,4370.97×
Tennessee436,2680.93×
Colorado432,8801.17×
Oregon421,9231.57×
Indiana379,1100.88×
Missouri353,3000.93×
Minnesota304,7410.91×
Wisconsin295,1650.83×
South Carolina292,1900.83×
Alabama284,5950.87×
Louisiana271,2740.9×
Kentucky252,3200.86×
Oklahoma239,8160.92×
Nevada220,5030.97×
Connecticut220,3780.94×
Utah213,1461.01×
Iowa186,6930.96×
Kansas175,4400.95×
Arkansas169,1270.87×
Mississippi160,3660.83×
Washington, District of Columbia135,4221.92×
Nebraska114,7290.97×
Idaho106,5260.9×
New Mexico103,3590.88×
Hawaii97,6640.97×
West Virginia86,7110.79×
New Hampshire76,5500.83×
Maine67,9230.81×
Alaska59,7481.19×
Rhode Island58,9290.79×
Delaware49,4630.76×
Montana46,9210.72×
South Dakota42,5460.78×
North Dakota36,8940.76×
Vermont30,6970.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Domain Name System audience
BrandAffinityCategory
DeviantArt32.95×Internet & Social Media
Indeed.com14.18×Business & Career
Capital One12.1×Business & Career
Google Maps11.65×Internet & Social Media
Beetlejuice10.67×Movies & TV
Khan Academy17.63×Business & Career
Bruce Willis14.21×Movies & TV
CarGurus11.35×Cars & Mobility
Blake Lively16.88×Movies & TV
Nicolas Cage20.89×Movies & TV
Circle K11.52×Shopping
Glassdoor24.26×Business & Career
Aaron Rodgers10.27×Sports
Emma Stone15.92×Movies & TV
Dakota Johnson14.66×Movies & TV
Sean Penn18.64×Movies & TV
AccuWeather9.26×Home & Garden
Vistaprint18.7×Business & Career
Google Earth14.06×Internet & Social Media
Enterprise Rent-A-Car8.48×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Domain Name System audience
TraitClusterScore
Risk AppetiteTHRILL2.7
Quality AwarenessPREMIUM1.24
Luxury OrientationPREMIUM1.19
Need for SecurityCONSERVATISM1.03
IndividualismJOY1.02
Convenience OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Domain Name System
CountryShare
United States15.1%
Italy8.0%
France7.9%

See Domain Name System audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Domain Name System have in United States?

Domain Name System has an estimated audience of 23,497,278 people in United States, concentrated in California and Texas.

What is the gender split and age of Domain Name System fans?

47.3% of Domain Name System fans are female, 52.7% are male, with an average age of 42.6 years.

Which brands do Domain Name System fans like most?

Domain Name System fans show strongest brand affinity for DeviantArt (32.95×), Indeed.com (14.18×), and Capital One (12.1×) over the country average.

Where do Domain Name System fans live in United States?

Domain Name System fans in United States are most concentrated in California (reach 3,583,446), Texas (reach 2,180,301), and New York (reach 1,797,606). These three regions account for the largest share of the active audience.

What other brands do Domain Name System fans also like?

Beyond Domain Name System itself, the audience over-indexes on Indeed.com (14.18×), Capital One (12.1×), Google Maps (11.65×), and Beetlejuice (10.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.