Rascasse Audience Intelligence

Domain Name System Audience in United States

A data profile of the people who buy, follow and care about Domain Name System in United States — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 23,497,278 people in United States.

#906among Topic in United States#28in Internet & Social Media

The average Domain Name System fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include DeviantArt, Real property, The UPS Store, with strongest over-indexing on DeviantArt (3.4× the country average).

Demographically, the Domain Name System audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Domain Name System fan in United States is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for DeviantArt.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Domain Name System profile in United States.

Audience size
23.5M
in United States
Gender
47.3%♀
52.7% male
Age
42.6
average years
Country rank
#1328
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Domain Name System fans

47.3% are female, 52.7% are male, average age 42.6.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Domain Name System audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.6
Estimated audience size23,497,278
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Domain Name System audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Domain Name System audience comes from United States.

Worldwide audience distribution share by country for Domain Name System
CountryShare
United States15.1%
Italy8.0%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Domain Name System audience in United States is strongest.

Fig. 05

Top regions by affinity

Domain Name System fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.74×
02Virginia~1M1.69×
03Oregon~400K1.35×
04California~3.5M1.33×
05New York~1.5M1.33×
06Alaska~60K1.29×
07Washington~600K1.27×
08Maryland~500K1.18×
09New Jersey~700K1.12×
10Colorado~400K1.09×
11Georgia~800K1.08×
12Florida~1.5M1.05×
13Massachusetts~500K1.05×
14Kansas~200K1.05×
15Illinois~800K1.04×
16Texas~2M1.03×
17Louisiana~300K1.03×
18North Carolina~700K1.01×
19Utah~200K1.00×
20Hawaii~100K0.99×
21Nevada~200K0.97×
22Iowa~200K0.95×
23Nebraska~100K0.95×
24Idaho~100K0.95×
25Ohio~700K0.94×
26Arizona~500K0.94×
27Tennessee~400K0.94×
28Connecticut~200K0.94×
29Indiana~400K0.92×
30Missouri~300K0.92×
31Pennsylvania~700K0.91×
32Oklahoma~200K0.91×
33Mississippi~200K0.91×
34New Mexico~100K0.91×
35South Dakota~50K0.91×
36Arkansas~200K0.90×
37New Hampshire~80K0.89×
38Kentucky~300K0.88×
39Alabama~300K0.87×
40South Carolina~300K0.86×
41Minnesota~300K0.86×
42North Dakota~40K0.86×
43Vermont~40K0.86×
44Wisconsin~300K0.85×
45West Virginia~90K0.85×
46Rhode Island~60K0.85×
47Delaware~50K0.85×
48Maine~70K0.84×
49Michigan~500K0.82×
50Montana~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Domain Name System, United States
0.81×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Domain Name System audience
#·InterestCategoryAffinity×
01DeviantArtInternet & Social Media3.40×
02Nicolas CageMovies & TV2.75×
03Web serverTechnology & Electronics2.34×
04Micro CenterShopping2.30×
05Winona RyderMovies & TV1.97×
06Real propertyHome & Garden1.95×
07Bruce WillisMovies & TV1.73×
08Western UnionBusiness & Career1.71×
09New York PostNews1.69×
10TurboTaxBusiness & Career1.61×
11GeneticsKids & Family1.59×
12BeetlejuiceMovies & TV1.59×
13Made in USABusiness & Career1.58×
14Discount TireShopping1.58×
15Live televisionMovies & TV1.57×
16Air pollutionHealth1.57×
17The UPS StoreShopping1.56×
18DentistryBusiness & Career1.56×
19Preventive healthcareHealth1.55×
20Five BelowShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Domain Name System audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Domain Name System audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.31×
PatriotismCONSERVATISM1.30×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Domain Name System audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Domain Name System have in United States?

Domain Name System has an estimated audience of 23,497,278 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Domain Name System fans?

47.3% of Domain Name System fans are female, 52.7% are male, with an average age of 42.6 years.

03

Which brands do Domain Name System fans like most?

Domain Name System fans show strongest brand affinity for DeviantArt (3.4×), Real property (1.95×), and The UPS Store (1.56×) over the country average.

04

Where do Domain Name System fans live in United States?

Domain Name System fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Domain Name System fans also like?

Beyond Domain Name System itself, the audience over-indexes on Real property (1.95×), The UPS Store (1.56×), Genetics (1.59×), and Beetlejuice (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Domain Name System audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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