A data profile of the people who buy, follow and care about Domain Name System in United Kingdom — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 4,160,341 people in United Kingdom.
The average Domain Name System fan in United Kingdom is 43.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Daily Star (United Kingdom), Esso, with strongest over-indexing on Wikipedia (4.8× the country average).
Demographically, the Domain Name System audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Domain Name System fan in United Kingdom is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Domain Name System profile in United Kingdom.
52.8% are female, 47.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 43.1 |
| Estimated audience size | 4,160,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Domain Name System audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
Where the Domain Name System audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.55× | |
| 02 | North East | ~200K | 1.33× | |
| 03 | West Midlands | ~200K | 1.26× | |
| 04 | England | ~3M | 1.04× | |
| 05 | Northern Ireland | ~100K | 1.04× | |
| 06 | South East | ~600K | 1.02× | |
| 07 | Scotland | ~400K | 1.00× | |
| 08 | Wales | ~200K | 0.93× | |
| 09 | East of England | ~300K | 0.82× | |
| 10 | East Midlands | ~200K | 0.81× | |
| 11 | South West | ~300K | 0.77× | |
| 12 | North West | ~200K | 0.54× |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taiwan | Travel & Leisure | 4.90× | ||
| 02 | Wikipedia | Internet & Social Media | 4.80× | ||
| 03 | Daily Star (United Kingdom) | News | 4.00× | ||
| 04 | Sketch comedy | Movies & TV | 3.46× | ||
| 05 | Esso | Cars & Mobility | 3.23× | ||
| 06 | Risk management | Business & Career | 3.05× | ||
| 07 | Betfair | Games | 2.84× | ||
| 08 | Adoption | Kids & Family | 2.82× | ||
| 09 | Satire | Literature | 2.74× | ||
| 10 | Refrigerator | Home & Garden | 2.55× | ||
| 11 | William Hill (bookmaker) | Games | 2.40× | ||
| 12 | Mobile home | Cars & Mobility | 2.40× | ||
| 13 | Internet & Social Media | 2.25× | |||
| 14 | Hobby | Home & Garden | 2.19× | ||
| 15 | NatWest | Business & Career | 1.89× | ||
| 16 | British Gas | Home & Garden | 1.87× | ||
| 17 | Distilled beverage | Food & Beverages | 1.79× | ||
| 18 | Local news | News | 1.77× | ||
| 19 | Aldi | Shopping | 1.71× | ||
| 20 | National Lottery (United Kingdom) | Games | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.78× |
Domain Name System has an estimated audience of 4,160,341 people in United Kingdom, concentrated in England and South East.
52.8% of Domain Name System fans are female, 47.2% are male, with an average age of 43.1 years.
Domain Name System fans show strongest brand affinity for Wikipedia (4.8×), Daily Star (United Kingdom) (4×), and Esso (3.23×) over the country average.
Domain Name System fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Domain Name System itself, the audience over-indexes on Daily Star (United Kingdom) (4×), Esso (3.23×), Hobby (2.19×), and William Hill (bookmaker) (2.4×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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