A data profile of the people who buy, follow and care about Domain Name System in India — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 4,596,505 people in India.
Domain Name System has an estimated audience of 4,596,505 people in India. 25.3% are female, 74.7% are male, average age 32.4. Top brand affinities: M.I.A. (rapper), Edward Norton, Videography, Jim Carrey, Rey Mysterio.
Top brand affinities include M.I.A. (rapper), Edward Norton, Videography, with strongest over-indexing on M.I.A. (rapper) (12.62× the country average).
Demographically, the Domain Name System audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Domain Name System fan in India is more male, around 32.4 years old, with strong Convenience Orientation tendencies and a notable affinity for M.I.A. (rapper).
The key figures that characterise the Domain Name System profile in India.
25.3% are female, 74.7% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 32.4 |
| Estimated audience size | 4,596,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Domain Name System audience comes from India.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | M.I.A. (rapper) | Music & Radio | 12.62× | ||
| 02 | Edward Norton | Movies & TV | 12.62× | ||
| 03 | Rey Mysterio | Sports | 12.62× | ||
| 04 | VfL Wolfsburg | Sports | 12.62× | ||
| 05 | Eintracht Frankfurt | Sports | 12.62× | ||
| 06 | SEMrush | Internet & Social Media | 7.82× | ||
| 07 | Portugal national football team | Sports | 6.93× | ||
| 08 | Úrsula Corberó | Movies & TV | 6.15× | ||
| 09 | Jim Carrey | Movies & TV | 6.00× | ||
| 10 | Brazil national football team | Sports | 5.57× | ||
| 11 | Borussia Dortmund | Sports | 5.27× | ||
| 12 | Google Images | Internet & Social Media | 4.83× | ||
| 13 | Zootopia | Movies & TV | 4.73× | ||
| 14 | Alibaba.com | Shopping | 4.42× | ||
| 15 | Roman Reigns | Sports | 3.33× | ||
| 16 | Videography | Internet & Social Media | 3.22× | ||
| 17 | FC Bayern Munich | Sports | 2.71× | ||
| 18 | Real property | Home & Garden | 2.36× | ||
| 19 | OnePlus | Technology & Electronics | 1.72× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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