A data profile of the people who buy, follow and care about Domain Name System in Austria — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 846,956 people in Austria.
The average Domain Name System fan in Austria is 41.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, WhatsApp, Politics, with strongest over-indexing on Kronen Zeitung (1.92× the country average).
Demographically, the Domain Name System audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Domain Name System fan in Austria is balanced, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Domain Name System profile in Austria.
51.1% are female, 48.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 41.9 |
| Estimated audience size | 846,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Domain Name System audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
Where the Domain Name System audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.39× | |
| 02 | Salzburg | ~60K | 1.09× | |
| 03 | Vorarlberg | ~30K | 1.02× | |
| 04 | Tyrol | ~60K | 0.99× | |
| 05 | Burgenland | ~20K | 0.96× | |
| 06 | Styria | ~100K | 0.94× | |
| 07 | Upper Austria | ~100K | 0.92× | |
| 08 | Carinthia (state) | ~40K | 0.89× | |
| 09 | Lower Austria | ~100K | 0.88× |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 2.79× | ||
| 02 | Gambling | Games | 2.14× | ||
| 03 | Newsletter | Technology & Electronics | 2.01× | ||
| 04 | First-person shooter games | Games | 1.96× | ||
| 05 | Internet & Social Media | 1.94× | |||
| 06 | Kronen Zeitung | News | 1.92× | ||
| 07 | Politics | Politics & Society | 1.89× | ||
| 08 | Real estate broker | Home & Garden | 1.89× | ||
| 09 | Bicycle | Cars & Mobility | 1.87× | ||
| 10 | Instant messaging | Internet & Social Media | 1.81× | ||
| 11 | Distilled beverage | Food & Beverages | 1.80× | ||
| 12 | Hobby | Home & Garden | 1.79× | ||
| 13 | Blues music | Music & Radio | 1.77× | ||
| 14 | Italian cuisine | Food & Beverages | 1.77× | ||
| 15 | Toys | Games | 1.75× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.74× | ||
| 17 | Hair products | Beauty & Wellness | 1.61× | ||
| 18 | Lieferando.de | Food & Beverages | 1.58× | ||
| 19 | Black Friday (shopping) | Shopping | 1.57× | ||
| 20 | Freeware | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Social Media Usage | JOY | 1.30× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Travelling | THRILL | 0.89× |
Domain Name System has an estimated audience of 846,956 people in Austria, concentrated in Vienna and Lower Austria.
51.1% of Domain Name System fans are female, 48.9% are male, with an average age of 41.9 years.
Domain Name System fans show strongest brand affinity for Kronen Zeitung (1.92×), WhatsApp (1.94×), and Politics (1.89×) over the country average.
Domain Name System fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Domain Name System itself, the audience over-indexes on WhatsApp (1.94×), Politics (1.89×), Hobby (1.79×), and Hair products (1.61×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.