Domain Name System Audience in Italy
Domain Name System has an estimated audience of 12,457,681 people in Italy. 50.4% are female, 49.6% are male, average age 43.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, GoDaddy, corriere dello sport, Wine bar, Lercio.
The average Domain Name System fan in Italy is 43.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, GoDaddy, corriere dello sport, with strongest over-indexing on Leggo (16.1× the country average). Demographically, the Domain Name System audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Domain Name System fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.2 |
| Estimated audience size | 12,457,681 |
Audience persona
The typical Domain Name System fan in Italy is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,001,274 | 1.37× |
| Lazio | 1,752,930 | 1.15× |
| Campania | 1,393,733 | 1× |
| Veneto | 1,149,516 | 1.17× |
| Sicilia | 1,141,120 | 1.06× |
| Emilia-Romagna | 1,074,565 | 1.06× |
| Piedmont | 1,034,291 | 1.12× |
| Puglia | 920,048 | 1.07× |
| Tuscany | 919,635 | 1.11× |
| Liguria | 385,267 | 1.1× |
| Calabria | 331,236 | 0.87× |
| Sardinia | 306,468 | 0.88× |
| Trentino-Alto Adige/Südtirol | 278,922 | 1.18× |
| Marche | 278,202 | 0.9× |
| Abruzzo | 253,934 | 0.93× |
| Friuli-Venezia Giulia | 224,883 | 0.96× |
| Umbria | 168,076 | 0.83× |
| Basilicata | 77,977 | 0.69× |
| Molise | 34,394 | 0.58× |
| Aosta Valley | 31,371 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 16.1× | News |
| GoDaddy | 34.2× | Technology & Electronics |
| corriere dello sport | 4.81× | Sports |
| Wine bar | 18.05× | Food & Beverages |
| Lercio | 13.6× | News |
| Crystal healing | 15.15× | Health |
| ANSA.it | 9.33× | News |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Irama | 12.7× | Music & Radio |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Nelson Mandela | 11.45× | Politics & Society |
| Valpolicella | 12.82× | Travel & Leisure |
| Ethanol | 5.3× | Health |
| Mascarpone | 11.87× | Food & Beverages |
| Negroni | 16.75× | Food & Beverages |
| Gay bar | 10.65× | Politics & Society |
| Progressive rock | 2.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.11 |
| Need for Security | CONSERVATISM | 1.03 |
| Price Sensitivity | PREMIUM | 0.97 |
| Pet Ownership | JOY | 0.94 |
| Career Orientation | POWER | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
See Domain Name System audiences in other countries
- Domain Name System — Germany
- Domain Name System — United States
- Domain Name System — United Kingdom
- Domain Name System — France
- Domain Name System — Spain
- Domain Name System — Brazil
- Domain Name System — Japan
- Domain Name System — South Korea
- Domain Name System — India
- Domain Name System — Canada
- Domain Name System — Mexico
More Internet & Social Media audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Domain Name System have in Italy?
Domain Name System has an estimated audience of 12,457,681 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Domain Name System fans?
50.4% of Domain Name System fans are female, 49.6% are male, with an average age of 43.2 years.
Which brands do Domain Name System fans like most?
Domain Name System fans show strongest brand affinity for Leggo (16.1×), GoDaddy (34.2×), and corriere dello sport (4.81×) over the country average.
Where do Domain Name System fans live in Italy?
Domain Name System fans in Italy are most concentrated in Lombardy (reach 3,001,274), Lazio (reach 1,752,930), and Campania (reach 1,393,733). These three regions account for the largest share of the active audience.
What other brands do Domain Name System fans also like?
Beyond Domain Name System itself, the audience over-indexes on GoDaddy (34.2×), corriere dello sport (4.81×), Wine bar (18.05×), and Lercio (13.6×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.