A data profile of the people who buy, follow and care about Domain Name System in Italy — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 12,457,681 people in Italy.
The average Domain Name System fan in Italy is 43.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include GoDaddy, corriere dello sport, WhatsApp, with strongest over-indexing on GoDaddy (48.03× the country average).
Demographically, the Domain Name System audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Domain Name System fan in Italy is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for GoDaddy.
The key figures that characterise the Domain Name System profile in Italy.
50.4% are female, 49.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.2 |
| Estimated audience size | 12,457,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Domain Name System audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
Where the Domain Name System audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3M | 1.36× | |
| 02 | Veneto | ~1M | 1.16× | |
| 03 | Trentino-Alto Adige/Südtirol | ~300K | 1.15× | |
| 04 | Lazio | ~1.5M | 1.14× | |
| 05 | Piedmont | ~1M | 1.12× | |
| 06 | Tuscany | ~900K | 1.11× | |
| 07 | Liguria | ~400K | 1.09× | |
| 08 | Puglia | ~900K | 1.07× | |
| 09 | Sicilia | ~1M | 1.05× | |
| 10 | Emilia-Romagna | ~1M | 1.05× | |
| 11 | Campania | ~1.5M | 1.00× | |
| 12 | Aosta Valley | ~30K | 1.00× | |
| 13 | Friuli-Venezia Giulia | ~200K | 0.97× | |
| 14 | Abruzzo | ~300K | 0.94× | |
| 15 | Marche | ~300K | 0.91× | |
| 16 | Sardinia | ~300K | 0.90× | |
| 17 | Calabria | ~300K | 0.89× | |
| 18 | Umbria | ~200K | 0.88× | |
| 19 | Molise | ~50K | 0.84× | |
| 20 | Basilicata | ~90K | 0.83× |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GoDaddy | Technology & Electronics | 48.03× | ||
| 02 | corriere dello sport | Sports | 3.31× | ||
| 03 | Wikipedia | Internet & Social Media | 2.89× | ||
| 04 | Demi Moore | Movies & TV | 2.47× | ||
| 05 | Satire | Literature | 2.40× | ||
| 06 | Mediaset | Technology & Electronics | 2.36× | ||
| 07 | Adriatic Sea | Travel & Leisure | 2.04× | ||
| 08 | General practitioner | Health | 1.98× | ||
| 09 | Dentistry | Business & Career | 1.97× | ||
| 10 | Internet & Social Media | 1.93× | |||
| 11 | Singer-songwriter | Music & Radio | 1.84× | ||
| 12 | Champagne | Food & Beverages | 1.83× | ||
| 13 | Sky TG24 | Movies & TV | 1.76× | ||
| 14 | Genetics | Kids & Family | 1.72× | ||
| 15 | Travel website | Travel & Leisure | 1.65× | ||
| 16 | Borsa Italiana | Business & Career | 1.60× | ||
| 17 | Personal finance | Business & Career | 1.59× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.58× | ||
| 19 | Financial services | Business & Career | 1.58× | ||
| 20 | Volunteering | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.85× |
Domain Name System has an estimated audience of 12,457,681 people in Italy, concentrated in Lombardy and Lazio.
50.4% of Domain Name System fans are female, 49.6% are male, with an average age of 43.2 years.
Domain Name System fans show strongest brand affinity for GoDaddy (48.03×), corriere dello sport (3.31×), and WhatsApp (1.93×) over the country average.
Domain Name System fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Domain Name System itself, the audience over-indexes on corriere dello sport (3.31×), WhatsApp (1.93×), Wikipedia (2.89×), and Personal finance (1.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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