Top 50 Internet & Social Media brands in India
This curated ranking covers the 50 largest internet & social media brands in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,162 internet & social media brands tracked in India, the 50 ranked here account for the largest measured audience reach. Instagram, Social network and Viral video lead the list with a combined estimated audience of 74,843,467 people. Across all 50 entries the average audience size is 7,937,266, and the largest, Instagram, reaches around 27,347,230 people in India. Audience size is the estimated number of unique people in India who actively engage with each internet & social media brand, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
27,347,230 | 2.3% | Social media | Internet & Social Media |
| 2 |  Social network |
26,750,853 | 4.4% | Lifestyle cluster | Internet & Social Media |
| 3 |  Viral video |
20,745,384 | 9.8% | Content type | Internet & Social Media |
| 4 |  Instant messaging |
18,823,775 | 5.9% | Content type | Internet & Social Media |
| 5 |  WhatsApp |
18,054,892 | 3.1% | Social media | Internet & Social Media |
| 6 |  X |
16,633,356 | 2.7% | Social media | Internet & Social Media |
| 7 |  World Wide Web |
15,198,485 | 5.3% | Internet & Social Media | |
| 8 |  Facebook |
14,068,323 | 2.1% | Social media | Internet & Social Media |
| 9 |  Spotify |
12,790,016 | 3.1% | TV / music streaming | Internet & Social Media |
| 10 |  Wikipedia |
11,412,044 | 5.7% | Internet & Social Media | |
| 11 |  Internet celebrity |
11,280,682 | 10.4% | Content type | Internet & Social Media |
| 12 |  Google |
11,260,451 | 2.0% | Search engine | Internet & Social Media |
| 13 |  Meme |
10,966,416 | 5.0% | Content type | Internet & Social Media |
| 14 |  Facebook Messenger |
10,559,887 | 5.7% | Social media | Internet & Social Media |
| 15 |  Online marketplace |
8,964,567 | 8.5% | Internet & Social Media | |
| 16 |  LinkedIn |
8,297,941 | 4.9% | Social media | Internet & Social Media |
| 17 |  Internet meme |
7,918,935 | 4.0% | Content type | Internet & Social Media |
| 18 |  Snapchat |
7,331,108 | 5.3% | Social media | Internet & Social Media |
| 19 |  Videography |
6,443,599 | 7.0% | Internet & Social Media | |
| 20 |  Pinterest |
6,379,184 | 1.4% | Social media | Internet & Social Media |
| 21 |  Funny Videos |
6,374,904 | 8.0% | Content type | Internet & Social Media |
| 22 |  Rediff.com |
6,158,738 | 82.1% | Internet & Social Media | |
| 23 |  Web portal |
5,956,549 | 7.9% | Internet & Social Media | |
| 24 |  Google Maps |
5,202,869 | 1.1% | Internet & Social Media | |
| 25 |  GitHub |
5,090,581 | 5.1% | Productivity | Internet & Social Media |
| 26 |  Proxy server |
4,928,787 | 20.2% | Internet & Social Media | |
| 27 |  TikTok |
4,912,911 | 0.7% | Social media | Internet & Social Media |
| 28 |  Video blog |
4,871,146 | 6.7% | Internet & Social Media | |
| 29 |  Digital wallet |
4,737,343 | 7.3% | Internet & Social Media | |
| 30 |  Domain Name System |
4,596,505 | 3.0% | Internet & Social Media | |
| 31 |  Telegram (software) |
4,443,720 | 2.7% | Communication | Internet & Social Media |
| 32 |  Google Docs |
4,233,022 | 2.6% | Internet & Social Media | |
| 33 |  New media |
4,226,314 | 5.7% | Field of study | Internet & Social Media |
| 34 |  Google Chrome |
4,168,184 | 9.9% | Browser | Internet & Social Media |
| 35 |  Online |
4,080,989 | 4.0% | Lifestyle cluster | Internet & Social Media |
| 36 |  Gmail |
3,996,936 | 0.5% | Internet & Social Media | |
| 37 |  Reddit |
3,996,898 | 2.2% | Social media | Internet & Social Media |
| 38 |  Wattpad |
3,955,194 | 5.9% | Internet & Social Media | |
| 39 |  Web series |
3,867,736 | 14.1% | Content type | Internet & Social Media |
| 40 |  WeTransfer |
3,782,878 | 3.0% | Internet & Social Media | |
| 41 |  YouTube Music |
3,707,324 | 2.6% | TV / music streaming | Internet & Social Media |
| 42 |  Omegle |
3,505,910 | 12.6% | Internet & Social Media | |
| 43 |  Skype |
3,449,895 | 8.0% | Communication | Internet & Social Media |
| 44 |  truecaller |
3,357,372 | 21.9% | Productivity | Internet & Social Media |
| 45 |  Troll |
3,350,113 | 12.3% | Internet & Social Media | |
| 46 |  quora |
3,239,752 | 20.9% | Internet & Social Media | |
| 47 |  Google Calendar |
3,047,271 | 5.2% | Internet & Social Media | |
| 48 |  Shutterstock |
2,841,690 | 18.9% | Internet & Social Media | |
| 49 |  Google Analytics |
2,796,321 | 9.4% | Internet & Social Media | |
| 50 |  Search engine marketing |
2,758,352 | 9.1% | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each internet & social media brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media brand in India?
Instagram currently leads with an estimated audience of 27,347,230 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.