A data profile of the people who buy, follow and care about LinkedIn in India — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 5,624,497 people in India.
The average LinkedIn fan in India is 30.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Gemini, Job interview, Professional network service, with strongest over-indexing on Gemini (1.98× the country average).
Demographically, the LinkedIn audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical LinkedIn fan in India is more male, around 30.5 years old, with strong Career Orientation tendencies and a notable affinity for Gemini.
The key figures that characterise the LinkedIn profile in India.
32.3% are female, 67.7% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 30.5 |
| Estimated audience size | 5,624,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 7% | |
| 50+ | 7% |
of the worldwide LinkedIn audience comes from India.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
Where the LinkedIn audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~200K | 2.66× | |
| 02 | Karnataka | ~300K | 2.37× | |
| 03 | Maharashtra | ~600K | 2.23× | |
| 04 | Tamil Nadu | ~300K | 1.96× | |
| 05 | Haryana | ~100K | 1.89× | |
| 06 | Gujarat | ~300K | 1.64× | |
| 07 | Andhra Pradesh | ~100K | 1.49× | |
| 08 | Uttarakhand | ~30K | 1.25× | |
| 09 | Uttar Pradesh | ~300K | 1.21× | |
| 10 | Madhya Pradesh | ~100K | 1.14× | |
| 11 | Punjab (region) | ~80K | 1.14× | |
| 12 | West Bengal | ~200K | 1.01× | |
| 13 | Kerala | ~80K | 1.01× | |
| 14 | Goa | ~6K | 1.01× | |
| 15 | Rajasthan | ~100K | 0.86× | |
| 16 | Jharkhand | ~40K | 0.82× | |
| 17 | Odisha | ~50K | 0.78× | |
| 18 | Chhattisgarh | ~30K | 0.72× | |
| 19 | Himachal Pradesh | ~20K | 0.71× | |
| 20 | Jammu and Kashmir | ~10K | 0.50× | |
| 21 | Bihar | ~50K | 0.45× | |
| 22 | Assam | ~30K | 0.45× | |
| 23 | Sikkim | ~1K | 0.40× | |
| 24 | Tripura | ~3K | 0.38× | |
| 25 | Meghalaya | ~2K | 0.35× | |
| 26 | Manipur | ~2K | 0.22× | |
| 27 | Nagaland | <1K | 0.22× | |
| 28 | Arunachal Pradesh | <1K | 0.22× | |
| 29 | Mizoram | <1K | 0.19× |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classroom | Kids & Family | 6.44× | ||
| 02 | Professional network service | Technology & Electronics | 5.97× | ||
| 03 | Application for employment | Business & Career | 3.70× | ||
| 04 | Employment website | Business & Career | 2.90× | ||
| 05 | Job interview | Business & Career | 2.81× | ||
| 06 | Recruitment | Business & Career | 2.81× | ||
| 07 | Google Docs | Internet & Social Media | 2.76× | ||
| 08 | Indeed.com | Business & Career | 2.45× | ||
| 09 | Job hunting | Business & Career | 2.10× | ||
| 10 | Gemini | Technology & Electronics | 1.98× | ||
| 11 | Bank of India | Business & Career | 1.91× | ||
| 12 | Mutual fund | Business & Career | 1.90× | ||
| 13 | Database | Technology & Electronics | 1.79× | ||
| 14 | Stockbroker | Business & Career | 1.79× | ||
| 15 | Job | Business & Career | 1.75× | ||
| 16 | Market trend | Business & Career | 1.73× | ||
| 17 | Career | Business & Career | 1.71× | ||
| 18 | Educational technology | Business & Career | 1.69× | ||
| 19 | Bhojpuri language | Politics & Society | 1.64× | ||
| 20 | Stock market index | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.71× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Community Orientation | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.60× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.65× |
LinkedIn has an estimated audience of 5,624,497 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.3% of LinkedIn fans are female, 67.7% are male, with an average age of 30.5 years.
LinkedIn fans show strongest brand affinity for Gemini (1.98×), Job interview (2.81×), and Professional network service (5.97×) over the country average.
LinkedIn fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~300K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond LinkedIn itself, the audience over-indexes on Job interview (2.81×), Professional network service (5.97×), Recruitment (2.81×), and Mutual fund (1.9×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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