A data profile of the people who buy, follow and care about Online marketplace in India — modelled from more than twelve digital signal sources. Online marketplace has an estimated audience of 8,964,567 people in India.
Online marketplace has an estimated audience of 8,964,567 people in India. 29.4% are female, 70.6% are male, average age 33.1. Top brand affinities: Airbnb, Flipkart, Internet celebrity, True Detective, Innovation.
Top brand affinities include Airbnb, Flipkart, Internet celebrity, with strongest over-indexing on Airbnb (3.3× the country average).
Demographically, the Online marketplace audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical Online marketplace fan in India is more male, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Airbnb.
The key figures that characterise the Online marketplace profile in India.
29.4% are female, 70.6% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 33.1 |
| Estimated audience size | 8,964,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Online marketplace audience comes from India.
| Country | Share |
|---|---|
| United States | 15.1% |
| China | 10.1% |
| India | 8.5% |
The strongest cross-interests of the Online marketplace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Airbnb | Travel & Leisure | 3.30× | ||
| 02 | All Nippon Airways | Travel & Leisure | 3.18× | ||
| 03 | Air France | Travel & Leisure | 3.01× | ||
| 04 | American Airlines | Travel & Leisure | 2.91× | ||
| 05 | British Airways | Travel & Leisure | 2.52× | ||
| 06 | True Detective | Movies & TV | 2.19× | ||
| 07 | Private equity | Business & Career | 2.03× | ||
| 08 | Max Verstappen | Sports | 1.94× | ||
| 09 | Internet celebrity | Internet & Social Media | 1.84× | ||
| 10 | Sustainable energy | Home & Garden | 1.83× | ||
| 11 | Passive income | Business & Career | 1.81× | ||
| 12 | Drop shipping | Shopping | 1.73× | ||
| 13 | Noise-cancelling headphones | Technology & Electronics | 1.70× | ||
| 14 | Crocs | Fashion & Accessoires | 1.69× | ||
| 15 | Outerwear | Fashion & Accessoires | 1.65× | ||
| 16 | Sweepstakes | Games | 1.64× | ||
| 17 | Public transport | Cars & Mobility | 1.59× | ||
| 18 | Innovation | Business & Career | 1.54× | ||
| 19 | Soft drinks | Food & Beverages | 1.51× | ||
| 20 | Flipkart | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Sustainability | BALANCE | 1.52× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Online marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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