Online marketplace Audience in United States

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Online marketplace has an estimated audience of 15,947,895 people in United States. 52.5% are female, 47.5% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Israel, Goop, Vocal harmony, Fairy godmother.

The average Online marketplace fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Israel, Goop, with strongest over-indexing on Governor of Michigan (20.35× the country average). Demographically, the Online marketplace audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Online marketplace fans

Demographic split for Online marketplace audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.8
Estimated audience size15,947,895

Audience persona

The typical Online marketplace fan in United States is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Online marketplace in United States
RegionReachAffinity
California1,939,5831.11×
Texas1,135,3820.83×
Florida1,047,3110.97×
New York899,0521.01×
Illinois596,0471.12×
Pennsylvania578,4301.08×
Georgia559,3131.14×
North Carolina484,8171.01×
Ohio455,9090.93×
Michigan433,2241.04×
Virginia402,4091.04×
Massachusetts388,3151.24×
New Jersey375,0430.92×
Washington334,7791.05×
Indiana304,3331.04×
Tennessee303,0360.95×
Arizona294,4420.9×
Maryland274,4441×
Missouri264,3961.03×
Alabama257,3851.16×
Wisconsin256,4981.07×
South Carolina250,3401.04×
Colorado231,3950.92×
Minnesota231,0041.01×
Kentucky223,2611.12×
Oregon216,1641.18×
Louisiana182,5990.89×
Arkansas169,4151.29×
Oklahoma165,6810.94×
Connecticut146,3410.91×
Kansas140,9401.12×
Iowa129,5530.99×
Nevada122,0750.79×
Mississippi120,2880.92×
Utah100,7810.71×
West Virginia87,1931.17×
Idaho71,5720.89×
New Mexico68,0390.85×
Washington, District of Columbia67,2861.4×
Nebraska62,5340.78×
New Hampshire61,8650.98×
Hawaii59,8240.87×
Maine55,8510.98×
Montana46,3541.05×
Rhode Island42,3950.84×
Delaware36,2400.82×
South Dakota33,2750.9×
Alaska31,4210.92×
North Dakota30,3740.93×
Vermont30,3261.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online marketplace audience
BrandAffinityCategory
Governor of Michigan20.35×Politics & Society
Israel5.09×Travel & Leisure
Goop12.02×Internet & Social Media
Vocal harmony8.11×Music & Radio
Fairy godmother12.83×Literature
Wok10.92×Food & Beverages
Google Home10.56×Technology & Electronics
Grinch6.53×Movies & TV
Hibachi12.46×Food & Beverages
Cherish (group)16.84×Music & Radio
headspace13.62×Health
Hipster13.38×Politics & Society
El Paso County, Colorado16.74×Travel & Leisure
Grace Slick11.25×Music & Radio
TV Fanatic11.75×Movies & TV
Historic site4.51×Arts & Culture
No Escape (1994 film)11.54×Movies & TV
Hardik Pandya14.76×Sports
Kikar HaShabbat14.71×News
La Jolla8.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online marketplace audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
TravellingTHRILL1.37
Price SensitivityPREMIUM1.33
SustainabilityBALANCE1.32
IndulgenceJOY1.18
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Online marketplace
CountryShare
United States15.1%
China10.1%
India8.5%

See Online marketplace audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Online marketplace have in United States?

Online marketplace has an estimated audience of 15,947,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Online marketplace fans?

52.5% of Online marketplace fans are female, 47.5% are male, with an average age of 41.8 years.

Which brands do Online marketplace fans like most?

Online marketplace fans show strongest brand affinity for Governor of Michigan (20.35×), Israel (5.09×), and Goop (12.02×) over the country average.

Where do Online marketplace fans live in United States?

Online marketplace fans in United States are most concentrated in California (reach 1,939,583), Texas (reach 1,135,382), and Florida (reach 1,047,311). These three regions account for the largest share of the active audience.

What other brands do Online marketplace fans also like?

Beyond Online marketplace itself, the audience over-indexes on Israel (5.09×), Goop (12.02×), Vocal harmony (8.11×), and Fairy godmother (12.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.