A data profile of the people who buy, follow and care about Online marketplace in United Kingdom — modelled from more than twelve digital signal sources. Online marketplace has an estimated audience of 4,030,871 people in United Kingdom.
The average Online marketplace fan in United Kingdom is 44.5 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, North West.
Top brand affinities include Airbnb, Sharing economy, Office supplies, with strongest over-indexing on Airbnb (4.34× the country average).
Demographically, the Online marketplace audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Online marketplace fan in United Kingdom is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Airbnb.
The key figures that characterise the Online marketplace profile in United Kingdom.
58.7% are female, 41.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 44.5 |
| Estimated audience size | 4,030,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Online marketplace audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.1% |
| China | 10.1% |
| India | 8.5% |
Where the Online marketplace audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.18× | |
| 02 | East of England | ~400K | 1.06× | |
| 03 | Yorkshire and the Humber | ~300K | 1.06× | |
| 04 | South East | ~600K | 1.05× | |
| 05 | North East | ~200K | 1.01× | |
| 06 | South West | ~300K | 0.99× | |
| 07 | East Midlands | ~300K | 0.94× | |
| 08 | North West | ~400K | 0.87× |
The strongest cross-interests of the Online marketplace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharing economy | Business & Career | 10.08× | ||
| 02 | Office supplies | Business & Career | 8.17× | ||
| 03 | Airbnb | Travel & Leisure | 4.34× | ||
| 04 | Floral design | Home & Garden | 3.82× | ||
| 05 | Eurostar | Cars & Mobility | 3.06× | ||
| 06 | Wikipedia | Internet & Social Media | 2.99× | ||
| 07 | Esso | Cars & Mobility | 2.89× | ||
| 08 | Flower bouquet | Home & Garden | 2.80× | ||
| 09 | Risk management | Business & Career | 2.34× | ||
| 10 | Refrigerator | Home & Garden | 2.32× | ||
| 11 | Mother's Day | Kids & Family | 2.09× | ||
| 12 | Mobile home | Cars & Mobility | 2.07× | ||
| 13 | Internet & Social Media | 2.04× | |||
| 14 | Betfair | Games | 1.93× | ||
| 15 | Hobby | Home & Garden | 1.87× | ||
| 16 | Aldi | Shopping | 1.74× | ||
| 17 | Kitchen | Home & Garden | 1.72× | ||
| 18 | William Hill (bookmaker) | Games | 1.70× | ||
| 19 | Distilled beverage | Food & Beverages | 1.65× | ||
| 20 | Google Maps | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.43× | |
| Sustainability | BALANCE | 1.29× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Community Orientation | OPEN | 0.98× |
Online marketplace has an estimated audience of 4,030,871 people in United Kingdom, concentrated in South East and East of England.
58.7% of Online marketplace fans are female, 41.3% are male, with an average age of 44.5 years.
Online marketplace fans show strongest brand affinity for Airbnb (4.34×), Sharing economy (10.08×), and Office supplies (8.17×) over the country average.
Online marketplace fans in United Kingdom are most concentrated in South East (reach ~600K), East of England (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online marketplace itself, the audience over-indexes on Sharing economy (10.08×), Office supplies (8.17×), Wikipedia (2.99×), and Esso (2.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Online marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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