Rascasse Audience Intelligence

Accounting software Audience in United States

A data profile of the people who buy, follow and care about Accounting software in United States — modelled from more than twelve digital signal sources. Accounting software has an estimated audience of 6,375,838 people in United States.

#3231among Topic in United States#510in Business & Career

The average Accounting software fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Little Caesars, Popeyes Louisiana Kitchen, Comcast Cable, with strongest over-indexing on Little Caesars (4.17× the country average).

Demographically, the Accounting software audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Accounting software fan in United States is balanced, around 41.4 years old, with strong Social Media Usage tendencies and a notable affinity for Little Caesars.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Accounting software profile in United States.

Audience size
6.4M
in United States
Gender
45.8%♀
54.2% male
Age
41.4
average years
Country rank
#5437
Topic in United States
Fig. 01

Search interest · 12-month trend

+1601%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Accounting software fans

45.8% are female, 54.2% are male, average age 41.4.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Accounting software audience in United States
MetricValue
Female45.8%
Male54.2%
Average age41.4
Estimated audience size6,375,838
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Accounting software audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4923%
50+23%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Accounting software audience comes from United States.

Worldwide audience distribution share by country for Accounting software
CountryShare
Brazil21.8%
United States21.5%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Accounting software audience in United States is strongest.

Fig. 05

Top regions by affinity

Accounting software fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K2.15×
02Wyoming~10K1.40×
03Idaho~40K1.22×
04Florida~500K1.13×
05Georgia~200K1.11×
06Kansas~60K1.11×
07South Dakota~20K1.11×
08Missouri~100K1.09×
09Alaska~10K1.09×
10California~700K1.07×
11Texas~600K1.07×
12Oklahoma~80K1.07×
13Utah~60K1.06×
14New York~400K1.05×
15North Carolina~200K1.05×
16Montana~20K1.05×
17Tennessee~100K1.04×
18Louisiana~90K1.04×
19Arizona~100K1.03×
20North Dakota~10K1.03×
21South Carolina~100K1.02×
22Indiana~100K1.01×
23Alabama~90K1.01×
24Mississippi~50K1.01×
25Ohio~200K0.99×
26Nevada~60K0.99×
27Iowa~50K0.99×
28Michigan~200K0.98×
29Nebraska~30K0.97×
30West Virginia~30K0.97×
31Arkansas~50K0.96×
32Connecticut~60K0.95×
33Oregon~70K0.94×
34Kentucky~70K0.93×
35Minnesota~80K0.92×
36New Hampshire~20K0.92×
37Pennsylvania~200K0.91×
38Washington~100K0.90×
39Rhode Island~20K0.90×
40New Mexico~30K0.89×
41Virginia~100K0.88×
42Maryland~100K0.88×
43Washington, District of Columbia~20K0.88×
44Maine~20K0.87×
45Wisconsin~80K0.86×
46Illinois~200K0.85×
47New Jersey~100K0.85×
48Delaware~10K0.82×
49Hawaii~20K0.80×
50Massachusetts~90K0.76×
Fig. 06

Affinity by region

Affinity by region — Accounting software, United States
0.76×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Accounting software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Accounting software audience
#·InterestCategoryAffinity×
01DocuSignTechnology & Electronics6.11×
02WorkdayBusiness & Career5.72×
03Comcast CableTechnology & Electronics4.47×
04Little CaesarsFood & Beverages4.17×
05Credit KarmaBusiness & Career4.07×
06Google CalendarInternet & Social Media4.05×
07Popeyes Louisiana KitchenFood & Beverages3.63×
08Advance Auto PartsCars & Mobility3.60×
09Dairy QueenFood & Beverages3.29×
10ExpediaTravel & Leisure3.26×
11Pizza HutFood & Beverages2.49×
12Wells FargoBusiness & Career2.42×
13AirbnbTravel & Leisure2.32×
14The UPS StoreShopping2.30×
15AutoZoneCars & Mobility2.22×
16Local newsNews2.07×
17T-MobileTechnology & Electronics1.96×
18Breaking newsMovies & TV1.83×
19PinterestInternet & Social Media1.75×
20SpotifyInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Accounting software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Accounting software audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.38×
Need for SecurityCONSERVATISM1.13×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Accounting software audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
SustainabilityBALANCE0.67×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Accounting software have in United States?

Accounting software has an estimated audience of 6,375,838 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Accounting software fans?

45.8% of Accounting software fans are female, 54.2% are male, with an average age of 41.4 years.

03

Which brands do Accounting software fans like most?

Accounting software fans show strongest brand affinity for Little Caesars (4.17×), Popeyes Louisiana Kitchen (3.63×), and Comcast Cable (4.47×) over the country average.

04

Where do Accounting software fans live in United States?

Accounting software fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Accounting software fans also like?

Beyond Accounting software itself, the audience over-indexes on Popeyes Louisiana Kitchen (3.63×), Comcast Cable (4.47×), Expedia (3.26×), and Credit Karma (4.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Accounting software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Accounting software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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