Accounting software Audience in United States

Accounting software logo

Accounting software has an estimated audience of 6,375,838 people in United States. 45.8% are female, 54.2% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Little Caesars, LinkedIn, Expedia, Credit Karma, Wells Fargo.

The average Accounting software fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Little Caesars, LinkedIn, Expedia, with strongest over-indexing on Little Caesars (4.17× the country average). Demographically, the Accounting software audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Accounting software fans

Demographic split for Accounting software audience in United States
MetricValue
Female45.8%
Male54.2%
Average age41.4
Estimated audience size6,375,838

Audience persona

The typical Accounting software fan in United States is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Little Caesars.

Top regions in United States

Top regions ranked by reach for Accounting software in United States
RegionReachAffinity
California850,0211.21×
Texas641,0971.17×
New York552,4391.55×
Florida482,2651.12×
Georgia255,1981.3×
Illinois231,6051.09×
North Carolina204,9511.07×
Pennsylvania189,1590.88×
Ohio164,5790.84×
Virginia152,3810.98×
Michigan149,5240.9×
New Jersey140,7940.87×
Washington137,6021.08×
Colorado131,5281.31×
Tennessee128,9721.01×
Arizona125,6010.96×
Massachusetts115,1070.92×
Maryland112,2561.02×
Indiana111,1770.95×
Missouri98,8110.96×
Louisiana87,9081.07×
Alabama86,9430.98×
Minnesota84,7260.93×
South Carolina84,2280.88×
Oklahoma77,6881.1×
Wisconsin77,0330.8×
Oregon77,0281.05×
Kentucky68,6870.86×
Nevada67,4611.09×
Utah64,0821.12×
Mississippi54,1611.03×
Arkansas53,2821.01×
Connecticut51,7350.81×
Kansas45,7340.91×
Iowa44,4700.85×
Idaho35,7471.12×
Nebraska33,6541.05×
Hawaii29,6481.08×
New Mexico28,4210.89×
Washington, District of Columbia23,3111.22×
West Virginia22,2060.75×
New Hampshire20,7700.83×
Montana19,5791.11×
Maine16,7030.73×
South Dakota15,9751.08×
Rhode Island15,2800.75×
Alaska14,0751.03×
North Dakota12,7950.98×
Delaware12,4010.7×
Wyoming11,1661.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Accounting software audience
BrandAffinityCategory
Little Caesars4.17×Food & Beverages
LinkedIn2.85×Internet & Social Media
Expedia3.26×Travel & Leisure
Credit Karma4.07×Business & Career
Wells Fargo2.42×Business & Career
Airbnb2.32×Travel & Leisure
Workday5.72×Business & Career
Pizza Hut2.49×Food & Beverages
Advance Auto Parts3.6×Cars & Mobility
AutoZone2.22×Cars & Mobility
Google Calendar4.05×Internet & Social Media
DocuSign6.11×Technology & Electronics
Dairy Queen3.29×Food & Beverages
Pinterest1.75×Internet & Social Media
Spotify1.68×Internet & Social Media
Breaking news1.83×Movies & TV
T-Mobile1.96×Technology & Electronics
The UPS Store2.3×Shopping
Local news2.07×News
AT&T2.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Accounting software audience
TraitClusterScore
Quality AwarenessPREMIUM1.26
Need for SecurityCONSERVATISM1.17
ExtroversionTHRILL1.12
Career OrientationPOWER1.1
Social Media UsageJOY1.05
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Accounting software
CountryShare
Brazil21.8%
United States21.5%
Germany8.2%

See Accounting software audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Accounting software have in United States?

Accounting software has an estimated audience of 6,375,838 people in United States, concentrated in California and Texas.

What is the gender split and age of Accounting software fans?

45.8% of Accounting software fans are female, 54.2% are male, with an average age of 41.4 years.

Which brands do Accounting software fans like most?

Accounting software fans show strongest brand affinity for Little Caesars (4.17×), LinkedIn (2.85×), and Expedia (3.26×) over the country average.

Where do Accounting software fans live in United States?

Accounting software fans in United States are most concentrated in California (reach 850,021), Texas (reach 641,097), and New York (reach 552,439). These three regions account for the largest share of the active audience.

What other brands do Accounting software fans also like?

Beyond Accounting software itself, the audience over-indexes on LinkedIn (2.85×), Expedia (3.26×), Credit Karma (4.07×), and Wells Fargo (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Accounting software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.