Rascasse Audience Intelligence

Accounting software Audience in Brazil

A data profile of the people who buy, follow and care about Accounting software in Brazil — modelled from more than twelve digital signal sources. Accounting software has an estimated audience of 6,461,374 people in Brazil.

#667among Topic in Brazil#141in Business & Career

The average Accounting software fan in Brazil is 44.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Accounting software profile in Brazil.

Audience size
6.5M
in Brazil
Gender
58.2%♀
41.8% male
Age
44.4
average years
Country rank
#983
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Accounting software fans

58.2% are female, 41.8% are male, average age 44.4.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Accounting software audience in Brazil
MetricValue
Female58.2%
Male41.8%
Average age44.4
Estimated audience size6,461,374
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Accounting software audience in Brazil
Age bracketShare%
16-196%
20-2917%
30-3923%
40-4925%
50+29%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Accounting software audience comes from Brazil.

Worldwide audience distribution share by country for Accounting software
CountryShare
Brazil21.8%
United States21.5%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Accounting software audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Accounting software fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~20K1.11×
02Tocantins~50K1.07×
03Maranhão~200K1.04×
04Amapá~20K1.04×
05Sergipe~70K1.02×
06Espírito Santo~100K1.01×
07Piauí~90K1.01×
08Rondônia~50K1.01×
09Pará~200K1.00×
10Rio Grande do Norte~100K1.00×
11Mato Grosso do Sul~90K1.00×
12Paraíba~100K0.99×
13Mato Grosso~100K0.99×
14Amazonas~100K0.99×
15Federal District~100K0.99×
16Alagoas~90K0.99×
17Pernambuco~300K0.97×
18Ceará~300K0.96×
19Goiás~200K0.96×
20Bahia~400K0.95×
21Santa Catarina~300K0.95×
22Rio Grande do Sul~400K0.94×
23Paraná~400K0.93×
24Minas Gerais~600K0.90×
25Rio de Janeiro~500K0.90×
26São Paulo~1.5M0.79×
27Acre0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Accounting software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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