Rascasse Audience Intelligence

Workday Target Market in United States

A data profile of the people who buy, follow and care about Workday in United States — modelled from more than twelve digital signal sources. Workday has an estimated audience of 11,207,989 people in United States.

#324among Brand in United States#320in Business & Career

The average Workday fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Software as a service, Indeed.com, QuickBooks, with strongest over-indexing on Software as a service (21.15× the country average).

Demographically, the Workday audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Workday fan in United States is balanced, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Software as a service.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workday profile in United States.

Audience size
11.2M
in United States
Gender
48.5%♀
51.5% male
Age
41.1
average years
Country rank
#3196
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Workday

48.5% are female, 51.5% are male, average age 41.1.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Workday audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.1
Estimated audience size11,207,989
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Workday audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

52.9%

of the worldwide Workday audience comes from United States.

Worldwide audience distribution share by country for Workday
CountryShare
United States52.9%
Canada6.1%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workday audience in United States is strongest.

Fig. 05

Top regions by affinity

Workday customers by region in United States
#RegionReachAffinity×
01Arkansas~200K2.43×
02Iowa~200K1.69×
03Louisiana~200K1.66×
04Massachusetts~300K1.56×
05Virginia~400K1.35×
06Colorado~200K1.26×
07Washington, District of Columbia~40K1.26×
08Ohio~400K1.24×
09Missouri~200K1.23×
10Utah~100K1.23×
11Rhode Island~40K1.22×
12Wisconsin~200K1.15×
13Illinois~400K1.14×
14Maryland~200K1.14×
15Nevada~100K1.12×
16Georgia~400K1.11×
17Oregon~100K1.10×
18Texas~1M1.09×
19Washington~200K1.07×
20Pennsylvania~400K1.06×
21New York~600K1.04×
22Tennessee~200K1.01×
23New Hampshire~40K1.01×
24North Carolina~300K0.99×
25California~1M0.98×
26Michigan~300K0.98×
27Florida~700K0.97×
28South Dakota~20K0.97×
29Connecticut~100K0.96×
30Oklahoma~100K0.95×
31South Carolina~200K0.93×
32Arizona~200K0.92×
33Minnesota~100K0.92×
34Kentucky~100K0.90×
35Mississippi~80K0.90×
36Nebraska~50K0.89×
37Kansas~80K0.88×
38West Virginia~40K0.85×
39Indiana~200K0.81×
40New Jersey~200K0.76×
41Maine~30K0.76×
42Alabama~100K0.72×
43Idaho~40K0.70×
44Hawaii~30K0.67×
45Delaware~20K0.65×
46New Mexico~30K0.60×
47North Dakota~10K0.58×
48Vermont~10K0.56×
49Montana~20K0.55×
50Alaska~9K0.41×
Fig. 06

Affinity by region

Affinity by region — Workday, United States
0.41×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workday audience
#·InterestCategoryAffinity×
01Software as a serviceTechnology & Electronics21.15×
02EurostarCars & Mobility21.07×
03QuickBooksHome & Garden7.97×
04Accounting softwareBusiness & Career5.72×
05LinkedInInternet & Social Media5.05×
06Retail bankingBusiness & Career4.49×
07InnovationBusiness & Career4.31×
08Indeed.comBusiness & Career3.68×
09Sustainable energyHome & Garden3.46×
10TurboTaxBusiness & Career3.36×
11Renewable energyBusiness & Career3.25×
12Career developmentBusiness & Career2.90×
13NASDAQBusiness & Career2.65×
14FedExBusiness & Career2.54×
15United Parcel ServiceBusiness & Career2.34×
16Cloud computingTechnology & Electronics2.23×
17Mortgage loansBusiness & Career2.17×
18Planet FitnessSports1.92×
19Financial servicesBusiness & Career1.91×
20United States Postal ServiceBusiness & Career1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workday audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.48×
Convenience OrientationPREMIUM1.85×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workday audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.86×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Workday's target market in United States?

Workday's target market in United States covers an estimated 11,207,989 people, concentrated in California and Texas.

02

What is the gender split and age of Workday customers?

48.5% of the Workday audience are female, 51.5% are male, with an average age of 41.1 years.

03

Which brands do Workday fans like most?

Workday fans show strongest brand affinity for Software as a service (21.15×), Indeed.com (3.68×), and QuickBooks (7.97×) over the country average.

04

Where do Workday fans live in United States?

Workday fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Workday fans also like?

Beyond Workday itself, the audience over-indexes on Indeed.com (3.68×), QuickBooks (7.97×), Innovation (4.31×), and LinkedIn (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Workday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Workday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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