Workday Audience in United States

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Workday has an estimated audience of 10,788,877 people in United States. 49.2% are female, 50.8% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Mount Kilimanjaro, El Paso County, Colorado, Tiara, Governor of Michigan, Jesse Plemons.

The average Workday fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mount Kilimanjaro, El Paso County, Colorado, Tiara, with strongest over-indexing on Mount Kilimanjaro (21.17× the country average). Demographically, the Workday audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Workday fans

Demographic split for Workday audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.0
Estimated audience size10,788,877

Audience persona

The typical Workday fan in United States is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Workday in United States
RegionReachAffinity
California1,298,8721.09×
Texas1,027,8451.11×
Florida725,6470.99×
New York666,2481.11×
Illinois452,1281.26×
Ohio438,6541.32×
Pennsylvania402,5491.11×
Georgia395,6661.19×
Virginia378,4281.44×
Massachusetts344,0551.62×
North Carolina309,6600.95×
Michigan302,1851.07×
Washington237,8061.1×
Colorado237,1421.39×
Tennessee229,9121.06×
New Jersey228,2900.83×
Maryland221,4811.19×
Missouri212,8061.22×
Arizona202,6340.92×
Louisiana197,7171.42×
Arkansas165,5611.86×
Indiana163,8400.83×
South Carolina157,4060.97×
Wisconsin155,5310.96×
Iowa152,1511.71×
Minnesota151,3070.98×
Oregon148,0091.2×
Kentucky121,6060.9×
Nevada120,4931.15×
Utah118,5171.23×
Oklahoma116,8680.98×
Alabama109,5910.73×
Connecticut104,3730.96×
Kansas75,6470.89×
Mississippi70,9010.8×
Nebraska47,2260.87×
Washington, District of Columbia43,5621.34×
Rhode Island41,6001.21×
West Virginia39,9080.79×
New Hampshire39,7460.93×
Idaho37,6010.69×
Hawaii31,4290.68×
New Mexico31,1030.57×
Maine26,9500.7×
South Dakota18,7730.75×
Delaware18,4620.62×
Montana15,3960.51×
North Dakota11,8370.53×
Vermont10,3740.55×
Alaska8,0690.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Workday audience
BrandAffinityCategory
Mount Kilimanjaro21.17×Travel & Leisure
El Paso County, Colorado15.47×Travel & Leisure
Tiara10.32×Politics & Society
Governor of Michigan7.83×Politics & Society
Jesse Plemons2.83×Movies & TV
Vocal harmony3.47×Music & Radio
Mangaka3.18×Literature
Grinch2.97×Movies & TV
Nebraska Cornhuskers football2.64×Sports
Goop3.9×Internet & Social Media
Queens College, City University of New York5.14×Business & Career
Wok4.37×Food & Beverages
Wikia2.09×Internet & Social Media
Kendra Scott1.79×Fashion & Accessoires
Jaws3.22×Movies & TV
Elsword8.86×Games
Cam Ward2.04×Sports
Urban horticulture1.78×Home & Garden
Home staging2.51×Home & Garden
Hibachi3.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Workday audience
TraitClusterScore
Career OrientationPOWER2.14
Need for SecurityCONSERVATISM1.52
Convenience OrientationPREMIUM1.44
Quality AwarenessPREMIUM1.43
Early Adopter MentalityPOWER1.41
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Workday
CountryShare
United States53.3%
Canada6.2%
China5.5%

See Workday audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Workday have in United States?

Workday has an estimated audience of 10,788,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Workday fans?

49.2% of Workday fans are female, 50.8% are male, with an average age of 41.0 years.

Which brands do Workday fans like most?

Workday fans show strongest brand affinity for Mount Kilimanjaro (21.17×), El Paso County, Colorado (15.47×), and Tiara (10.32×) over the country average.

Where do Workday fans live in United States?

Workday fans in United States are most concentrated in California (reach 1,298,872), Texas (reach 1,027,845), and Florida (reach 725,647). These three regions account for the largest share of the active audience.

What other brands do Workday fans also like?

Beyond Workday itself, the audience over-indexes on El Paso County, Colorado (15.47×), Tiara (10.32×), Governor of Michigan (7.83×), and Jesse Plemons (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Workday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.