Workday Audience in Germany
Workday has an estimated audience of 544,673 people in Germany. 52.2% are female, 47.8% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Jesse Plemons, Christmas Gift, Eden Lake, Cocktail, Business English.
The average Workday fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Jesse Plemons, Christmas Gift, Eden Lake, with strongest over-indexing on Jesse Plemons (8.57× the country average). Demographically, the Workday audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Workday fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.7 |
| Estimated audience size | 544,673 |
Audience persona
The typical Workday fan in Germany is balanced, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Jesse Plemons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,717 | 0.99× |
| Bayern | 117,507 | 1.34× |
| Hessen | 96,968 | 2.34× |
| Baden-Württemberg | 79,167 | 1.07× |
| Berlin | 67,139 | 2.76× |
| Niedersachsen | 31,048 | 0.59× |
| Hamburg | 19,928 | 1.62× |
| Rheinland-Pfalz | 19,423 | 0.71× |
| Sachsen | 14,348 | 0.54× |
| Schleswig-Holstein | 13,165 | 0.67× |
| Brandenburg | 12,644 | 0.75× |
| Thüringen | 7,400 | 0.53× |
| Sachsen-Anhalt | 6,044 | 0.43× |
| Bremen | 3,777 | 0.81× |
| Mecklenburg-Vorpommern | 3,533 | 0.34× |
| Saarland | 3,501 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 8.57× | Movies & TV |
| Christmas Gift | 3.48× | Kids & Family |
| Eden Lake | 9.43× | Movies & TV |
| Cocktail | 1.91× | Food & Beverages |
| Business English | 4.16× | Business & Career |
| Progressive rock | 2.08× | Music & Radio |
| CAC 40 | 1.69× | Business & Career |
| Pillow | 1.59× | Home & Garden |
| Ma Mère | 11.66× | Movies & TV |
| Israel | 1.84× | Travel & Leisure |
| Elīna Garanča | 6.49× | Music & Radio |
| Emma Swan | 20× | Movies & TV |
| Atkins diet | 4.37× | Health |
| Este, Veneto | 1.82× | Travel & Leisure |
| Natural rubber | 1.61× | Cars & Mobility |
| Hawesko | 2.62× | Food & Beverages |
| The Hooters | 6.05× | Music & Radio |
| Ettifaq FC | 8.86× | Sports |
| Curcuma | 3× | Food & Beverages |
| Intraocular lens | 5.63× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.8 |
| Early Adopter Mentality | POWER | 2.36 |
| Career Orientation | POWER | 2.33 |
| Need for Security | CONSERVATISM | 1.89 |
| Convenience Orientation | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.3% |
| Canada | 6.2% |
| China | 5.5% |
See Workday audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Workday have in Germany?
Workday has an estimated audience of 544,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Workday fans?
52.2% of Workday fans are female, 47.8% are male, with an average age of 43.7 years.
Which brands do Workday fans like most?
Workday fans show strongest brand affinity for Jesse Plemons (8.57×), Christmas Gift (3.48×), and Eden Lake (9.43×) over the country average.
Where do Workday fans live in Germany?
Workday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,717), Bayern (reach 117,507), and Hessen (reach 96,968). These three regions account for the largest share of the active audience.
What other brands do Workday fans also like?
Beyond Workday itself, the audience over-indexes on Christmas Gift (3.48×), Eden Lake (9.43×), Cocktail (1.91×), and Business English (4.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Workday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.