Rascasse Audience Intelligence

Cloud computing Audience in Germany

A data profile of the people who buy, follow and care about Cloud computing in Germany — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 6,762,656 people in Germany.

#2among Tech trend in Germany#415among Topic in Germany#40in Technology & Electronics

The average Cloud computing fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, OneDrive, Gemini, with strongest over-indexing on Tagesschau (4.1× the country average).

Demographically, the Cloud computing audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cloud computing fan in Germany is balanced, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cloud computing profile in Germany.

Audience size
6.8M
in Germany
Gender
47.1%♀
52.9% male
Age
41.2
average years
Country rank
#678
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cloud computing fans

47.1% are female, 52.9% are male, average age 41.2.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Cloud computing audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age41.2
Estimated audience size6,762,656
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Cloud computing audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Cloud computing audience comes from Germany.

Worldwide audience distribution share by country for Cloud computing
CountryShare
United States18.2%
India6.2%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cloud computing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cloud computing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K1.50×
02Hessen~700K1.30×
03Bayern~1.5M1.18×
04Hamburg~200K1.17×
05Baden-Württemberg~1M1.15×
06Nordrhein-Westfalen~1.5M1.05×
07Bremen~60K1.03×
08Thüringen~200K0.99×
09Rheinland-Pfalz~300K0.98×
10Saarland~80K0.98×
11Sachsen~300K0.95×
12Niedersachsen~600K0.88×
13Schleswig-Holstein~200K0.87×
14Sachsen-Anhalt~100K0.82×
15Brandenburg~200K0.79×
16Mecklenburg-Vorpommern~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Cloud computing, Germany
0.77×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cloud computing audience
#·InterestCategoryAffinity×
01Objective-CTechnology & Electronics9.60×
02Google CalendarInternet & Social Media9.31×
03OneDriveTechnology & Electronics8.64×
04BrevoTechnology & Electronics7.35×
05PerplexityTechnology & Electronics4.77×
06GeminiTechnology & Electronics4.56×
07TagesschauMovies & TV4.10×
08Google DocsInternet & Social Media3.96×
09IonosTechnology & Electronics3.82×
10Google DriveTechnology & Electronics3.81×
11Chat GPTTechnology & Electronics3.70×
12DataBusiness & Career3.70×
13DatabaseTechnology & Electronics3.56×
14GmailInternet & Social Media2.84×
15Information technologyBusiness & Career2.38×
16ClaudeTechnology & Electronics2.19×
17FRITZ!BoxTechnology & Electronics2.15×
18CommerzbankBusiness & Career1.81×
19Google MapsInternet & Social Media1.79×
20GermanyTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cloud computing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cloud computing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.63×
Early Adopter MentalityPOWER1.74×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cloud computing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
ExtroversionTHRILL0.96×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cloud computing have in Germany?

Cloud computing has an estimated audience of 6,762,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cloud computing fans?

47.1% of Cloud computing fans are female, 52.9% are male, with an average age of 41.2 years.

03

Which brands do Cloud computing fans like most?

Cloud computing fans show strongest brand affinity for Tagesschau (4.1×), OneDrive (8.64×), and Gemini (4.56×) over the country average.

04

Where do Cloud computing fans live in Germany?

Cloud computing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cloud computing fans also like?

Beyond Cloud computing itself, the audience over-indexes on OneDrive (8.64×), Gemini (4.56×), Chat GPT (3.7×), and Gmail (2.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Cloud computing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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