QuickBooks Audience in United States

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QuickBooks has an estimated audience of 9,146,183 people in United States. 44.1% are female, 55.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Accounting software, TurboTax, Intuit, Workday, Dropbox (service).

The average QuickBooks fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Accounting software, TurboTax, Intuit, with strongest over-indexing on Accounting software (16.6× the country average). Demographically, the QuickBooks audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of QuickBooks fans

Demographic split for QuickBooks audience in United States
MetricValue
Female44.1%
Male55.9%
Average age42.0
Estimated audience size9,146,183

Audience persona

The typical QuickBooks fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Accounting software.

Top regions in United States

Top regions ranked by reach for QuickBooks in United States
RegionReachAffinity
California1,174,9011.17×
Texas911,1811.16×
Florida842,9681.36×
New York492,4550.96×
Georgia310,0991.1×
North Carolina280,6451.02×
Illinois269,2150.88×
Pennsylvania251,4900.82×
Ohio233,2600.83×
New Jersey209,7800.9×
Washington204,4661.11×
Virginia201,0500.9×
Michigan194,7940.81×
Colorado191,3121.33×
Arizona186,0191×
Tennessee185,9741.01×
Massachusetts166,4580.92×
Missouri141,3060.96×
Indiana134,9280.81×
Maryland134,1110.85×
South Carolina131,1370.95×
Oregon127,5811.22×
Minnesota125,3380.96×
Wisconsin123,2800.9×
Utah122,1201.49×
Louisiana113,7700.96×
Alabama111,8150.88×
Oklahoma102,7391.01×
Connecticut91,1280.99×
Kentucky88,0730.77×
Nevada77,8910.88×
Kansas67,3240.93×
Iowa67,1550.89×
Arkansas66,4050.88×
Idaho66,3331.45×
Mississippi55,2350.73×
Nebraska47,5161.04×
Hawaii42,2441.07×
New Mexico41,1210.9×
Maine38,7781.18×
New Hampshire38,5871.07×
Montana36,5281.44×
West Virginia26,4090.62×
Rhode Island25,1440.86×
Washington, District of Columbia23,6400.86×
South Dakota21,5421.02×
Alaska21,4341.1×
Vermont19,1511.19×
Delaware17,8760.71×
North Dakota17,8100.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for QuickBooks audience
BrandAffinityCategory
Accounting software16.6×Business & Career
TurboTax8.31×Business & Career
Intuit14.02×Technology & Electronics
Workday7.97×Business & Career
Dropbox (service)8.64×Technology & Electronics
Constant Contact16.1×Technology & Electronics
GroupMe12.9×Internet & Social Media
Freelance Writing Jobs48.97×
Google Drive2.85×Technology & Electronics
Square (company)7.24×Shopping
Xero (software)23.63×
CNN2.13×Movies & TV
Google Calendar4.51×Internet & Social Media
Business software8.4×Business & Career
Financial Services Agency16.2×
Google Analytics8.98×Internet & Social Media
Small Business Funding24.56×Business & Career
DocuSign5.56×Technology & Electronics
Small Business Expo20.26×
sage software41.87×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by QuickBooks audience
TraitClusterScore
Quality AwarenessPREMIUM1.33
Career OrientationPOWER1.2
Need for SecurityCONSERVATISM1.2
ExtroversionTHRILL1.17
Convenience OrientationPREMIUM1.13
Urban LifestyleOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for QuickBooks
CountryShare
United States57.7%
Canada10.0%
United Kingdom9.5%

See QuickBooks audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does QuickBooks have in United States?

QuickBooks has an estimated audience of 9,146,183 people in United States, concentrated in California and Texas.

What is the gender split and age of QuickBooks fans?

44.1% of QuickBooks fans are female, 55.9% are male, with an average age of 42.0 years.

Which brands do QuickBooks fans like most?

QuickBooks fans show strongest brand affinity for Accounting software (16.6×), TurboTax (8.31×), and Intuit (14.02×) over the country average.

Where do QuickBooks fans live in United States?

QuickBooks fans in United States are most concentrated in California (reach 1,174,901), Texas (reach 911,181), and Florida (reach 842,968). These three regions account for the largest share of the active audience.

What other brands do QuickBooks fans also like?

Beyond QuickBooks itself, the audience over-indexes on TurboTax (8.31×), Intuit (14.02×), Workday (7.97×), and Dropbox (service) (8.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for QuickBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.