Rascasse Audience Intelligence

Xero (software) Target Market in United States

A data profile of the people who buy, follow and care about Xero (software) in United States — modelled from more than twelve digital signal sources. Xero (software) has an estimated audience of 799,761 people in United States.

#2830among Brand in United States

The average Xero (software) fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QuickBooks, Deadmau5, FreshBooks, with strongest over-indexing on QuickBooks (23.63× the country average).

Demographically, the Xero (software) audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xero (software) fan in United States is balanced, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for QuickBooks.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xero (software) profile in United States.

Audience size
800K
in United States
Gender
48.3%♀
51.7% male
Age
33.4
average years
Country rank
#27459
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xero (software)

48.3% are female, 51.7% are male, average age 33.4.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Xero (software) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age33.4
Estimated audience size799,761
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Xero (software) audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Xero (software) audience comes from United States.

Worldwide audience distribution share by country for Xero (software)
CountryShare
Australia35.4%
United Kingdom28.9%
New Zealand6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xero (software) audience in United States is strongest.

Fig. 05

Top regions by affinity

Xero (software) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.27×
02Colorado~20K1.98×
03Utah~10K1.45×
04Idaho~6K1.40×
05California~100K1.32×
06Montana~3K1.30×
07Washington~20K1.28×
08Oregon~10K1.25×
09Alaska~2K1.21×
10Hawaii~4K1.17×
11New York~50K1.13×
12Florida~60K1.12×
13South Dakota~2K1.12×
14Vermont~2K1.11×
15New Hampshire~3K1.08×
16Texas~70K1.06×
17Georgia~30K1.04×
18Nevada~8K1.03×
19New Mexico~4K1.02×
20Nebraska~4K1.01×
21Maine~3K1.01×
22North Carolina~20K0.99×
23Tennessee~20K0.99×
24Kansas~6K0.99×
25Iowa~6K0.95×
26Virginia~20K0.91×
27Massachusetts~10K0.91×
28Louisiana~9K0.90×
29Arizona~10K0.89×
30North Dakota~1K0.89×
31Illinois~20K0.88×
32Missouri~10K0.87×
33Alabama~10K0.87×
34Connecticut~7K0.87×
35New Jersey~20K0.86×
36Rhode Island~2K0.86×
37South Carolina~10K0.84×
38Minnesota~9K0.81×
39Oklahoma~7K0.81×
40Arkansas~5K0.79×
41Maryland~10K0.76×
42Wisconsin~9K0.76×
43Mississippi~5K0.74×
44Pennsylvania~20K0.73×
45Indiana~10K0.71×
46Kentucky~7K0.71×
47Michigan~10K0.70×
48Ohio~20K0.68×
49Delaware~1K0.65×
50West Virginia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Xero (software), United States
0.62×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xero (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xero (software) audience
#·InterestCategoryAffinity×
01PeoplePerHourBusiness & Career94.12×
02Deadmau5Music & Radio54.84×
03FreshBooksTechnology & Electronics49.05×
04QuickBooksHome & Garden23.63×
05Thandie NewtonMovies & TV20.00×
06Bordeaux wineFood & Beverages20.00×
07Constant ContactTechnology & Electronics16.61×
08IntuitTechnology & Electronics11.66×
09Band of BrothersMovies & TV11.10×
10BookkeepingGames10.41×
11Retail bankingBusiness & Career6.71×
12Sustainable energyHome & Garden6.49×
13Online bankingBusiness & Career5.31×
14Renewable energyBusiness & Career5.26×
15CitibankBusiness & Career5.26×
16FedExBusiness & Career4.05×
17Mortgage loansBusiness & Career3.81×
18Planet FitnessSports3.01×
19Indeed.comBusiness & Career2.93×
20Bank of AmericaBusiness & Career2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xero (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xero (software) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.46×
Convenience OrientationPREMIUM2.32×
Family OrientationCONSERVATISM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xero (software) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
CreativityOPEN0.76×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xero (software)'s target market in United States?

Xero (software)'s target market in United States covers an estimated 799,761 people, concentrated in California and Texas.

02

What is the gender split and age of Xero (software) customers?

48.3% of the Xero (software) audience are female, 51.7% are male, with an average age of 33.4 years.

03

Which brands do Xero (software) fans like most?

Xero (software) fans show strongest brand affinity for QuickBooks (23.63×), Deadmau5 (54.84×), and FreshBooks (49.05×) over the country average.

04

Where do Xero (software) fans live in United States?

Xero (software) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Xero (software) fans also like?

Beyond Xero (software) itself, the audience over-indexes on Deadmau5 (54.84×), FreshBooks (49.05×), Thandie Newton (20×), and Sustainable energy (6.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Xero (software) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xero (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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