Xero (software) Audience in United States

Xero (software) has an estimated audience of 795,646 people in United States. 48.3% are female, 51.7% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, QuickBooks, PSV Eindhoven, Microblogging.

The average Xero (software) fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, QuickBooks, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Xero (software) audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Xero (software) fans

Demographic split for Xero (software) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age33.4
Estimated audience size795,646

Audience persona

The typical Xero (software) fan in United States is balanced, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Xero (software) in United States
RegionReachAffinity
California122,3341.4×
Texas74,5071.09×
Florida61,1651.14×
New York51,6021.16×
Georgia26,4331.08×
Colorado26,0552.08×
Illinois25,5090.96×
North Carolina24,6281.03×
Washington20,9651.31×
Pennsylvania19,8980.74×
Virginia18,7730.97×
Ohio17,5720.72×
New Jersey17,5570.87×
Tennessee15,8150.99×
Massachusetts14,9060.95×
Michigan14,7600.71×
Arizona14,1380.87×
Oregon11,6591.28×
Missouri11,3510.89×
Utah10,7831.51×
Indiana10,5940.73×
Maryland10,5100.77×
South Carolina10,1030.84×
Minnesota9,8130.86×
Alabama9,2220.83×
Wisconsin9,2070.77×
Louisiana8,9630.87×
Nevada7,7191×
Connecticut7,1610.9×
Oklahoma7,0130.79×
Kentucky6,7360.68×
Washington, District of Columbia6,6812.79×
Iowa6,2000.95×
Kansas5,7900.92×
Idaho5,4621.37×
Arkansas4,7540.73×
Hawaii4,3311.27×
Mississippi4,0300.61×
New Mexico3,7090.93×
Nebraska3,6160.91×
New Hampshire3,1551.01×
Montana2,6891.22×
Maine2,6790.94×
Rhode Island2,1700.86×
West Virginia1,9040.51×
South Dakota1,7910.97×
Alaska1,6870.99×
Vermont1,5231.09×
Delaware1,1510.52×
North Dakota1,1270.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xero (software) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
QuickBooks18.12×Home & Garden
PSV Eindhoven60.39×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Deadmau554.63×Music & Radio
Indeed.com5.06×Business & Career
Private bank24.77×Business & Career
FreshBooks43.5×Technology & Electronics
Income tax13.19×Business & Career
Planet Fitness4.19×Sports
Day trading12.56×Business & Career
Term life insurance18.15×Business & Career
Luxury Travel12.9×Travel & Leisure
Horoscope8.87×Health
JBL13.21×Technology & Electronics
Band of Brothers10.8×Movies & TV
Tampa Bay Buccaneers6.35×Sports
Thandie Newton15.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xero (software) audience
TraitClusterScore
Luxury OrientationPREMIUM3.69
Risk AppetiteTHRILL2.46
Quality AwarenessPREMIUM1.97
Career OrientationPOWER1.64
Need for SecurityCONSERVATISM1.53
LGBTQ+ IdentityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Xero (software)
CountryShare
Australia34.8%
United Kingdom28.8%
New Zealand6.6%

See Xero (software) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Xero (software) have in United States?

Xero (software) has an estimated audience of 795,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Xero (software) fans?

48.3% of Xero (software) fans are female, 51.7% are male, with an average age of 33.4 years.

Which brands do Xero (software) fans like most?

Xero (software) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and QuickBooks (18.12×) over the country average.

Where do Xero (software) fans live in United States?

Xero (software) fans in United States are most concentrated in California (reach 122,334), Texas (reach 74,507), and Florida (reach 61,165). These three regions account for the largest share of the active audience.

What other brands do Xero (software) fans also like?

Beyond Xero (software) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), QuickBooks (18.12×), PSV Eindhoven (60.39×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xero (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.