Bookkeeping Audience in United States

Bookkeeping logo

Bookkeeping has an estimated audience of 3,789,014 people in United States. 51.3% are female, 48.7% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: H&R Block, TurboTax, Accounting software, Tax preparation, Craigslist.

The average Bookkeeping fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include H&R Block, TurboTax, Accounting software, with strongest over-indexing on H&R Block (8.88× the country average). Demographically, the Bookkeeping audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Field of study

Demographics of Bookkeeping fans

Demographic split for Bookkeeping audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.0
Estimated audience size3,789,014

Audience persona

The typical Bookkeeping fan in United States is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for H&R Block.

Top regions in United States

Top regions ranked by reach for Bookkeeping in United States
RegionReachAffinity
California648,6001.56×
Texas423,0641.3×
Florida368,6791.44×
New York278,7701.32×
Illinois130,0321.03×
Georgia129,9131.11×
New Jersey120,0511.25×
North Carolina117,5641.03×
Washington115,3021.52×
Pennsylvania107,7810.84×
Virginia101,8731.1×
Ohio88,1490.76×
Massachusetts80,6941.08×
Arizona78,9631.02×
Tennessee76,0351×
Michigan75,7860.76×
Oregon74,7961.72×
Colorado70,5821.18×
Maryland60,5750.93×
Indiana52,7850.76×
South Carolina51,7090.91×
Wisconsin49,0200.86×
Missouri48,7930.8×
Louisiana45,0560.92×
Connecticut42,5891.12×
Minnesota41,7500.77×
Alabama41,7320.79×
Nevada40,2961.1×
Oklahoma39,3170.93×
Utah39,2581.16×
Kentucky36,1070.76×
Arkansas28,1650.9×
Mississippi26,9130.86×
Kansas26,2410.88×
Iowa23,4520.75×
Idaho23,2081.22×
New Mexico19,8791.05×
Hawaii18,4981.14×
Nebraska17,7580.93×
New Hampshire12,3470.83×
Maine11,8740.87×
Rhode Island11,5920.96×
Washington, District of Columbia10,6540.94×
Montana10,5471×
West Virginia9,8340.56×
South Dakota9,4721.08×
Delaware7,9340.76×
Alaska7,4250.92×
North Dakota6,2210.8×
Vermont5,8230.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bookkeeping audience
BrandAffinityCategory
H&R Block8.88×Business & Career
TurboTax5.45×Business & Career
Accounting software8.63×Business & Career
Tax preparation11.7×Business & Career
Craigslist2.86×Shopping
QuickBooks6.08×Home & Garden
Accounting3.86×Business & Career
GroupMe9.74×Internet & Social Media
Financial accounting4.78×Business & Career
Certified Public Accountant8.69×Business & Career
Charles Schwab Corporation3.27×Business & Career
Small business1.66×Business & Career
Credit Karma2.66×Business & Career
Workday3.91×Business & Career
LinkedIn1.51×Internet & Social Media
Google Drive1.68×Technology & Electronics
Price1.57×Shopping
Banking1.53×Business & Career
Payroll9.26×Business & Career
DocuSign4.44×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bookkeeping audience
TraitClusterScore
Career OrientationPOWER1.74
Quality AwarenessPREMIUM1.52
Need for SecurityCONSERVATISM1.47
Family OrientationCONSERVATISM1.36
Social Media UsageJOY1.21
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Bookkeeping
CountryShare
United States19.7%
Japan11.9%
Germany5.7%

See Bookkeeping audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Bookkeeping have in United States?

Bookkeeping has an estimated audience of 3,789,014 people in United States, concentrated in California and Texas.

What is the gender split and age of Bookkeeping fans?

51.3% of Bookkeeping fans are female, 48.7% are male, with an average age of 40.0 years.

Which brands do Bookkeeping fans like most?

Bookkeeping fans show strongest brand affinity for H&R Block (8.88×), TurboTax (5.45×), and Accounting software (8.63×) over the country average.

Where do Bookkeeping fans live in United States?

Bookkeeping fans in United States are most concentrated in California (reach 648,600), Texas (reach 423,064), and Florida (reach 368,679). These three regions account for the largest share of the active audience.

What other brands do Bookkeeping fans also like?

Beyond Bookkeeping itself, the audience over-indexes on TurboTax (5.45×), Accounting software (8.63×), Tax preparation (11.7×), and Craigslist (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookkeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.