Rascasse Audience Intelligence

Bookkeeping Audience in United States

A data profile of the people who buy, follow and care about Bookkeeping in United States — modelled from more than twelve digital signal sources. Bookkeeping has an estimated audience of 3,789,014 people in United States.

#4454among Topic in United States#168in Games

The average Bookkeeping fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include H&R Block, TurboTax, Accounting software, with strongest over-indexing on H&R Block (8.88× the country average).

Demographically, the Bookkeeping audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bookkeeping fan in United States is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for H&R Block.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bookkeeping profile in United States.

Audience size
3.8M
in United States
Gender
51.3%♀
48.7% male
Age
40.0
average years
Country rank
#8412
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bookkeeping fans

51.3% are female, 48.7% are male, average age 40.0.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Bookkeeping audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.0
Estimated audience size3,789,014
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Bookkeeping audience in United States
Age bracketShare%
16-1914%
20-2923%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Bookkeeping audience comes from United States.

Worldwide audience distribution share by country for Bookkeeping
CountryShare
United States19.6%
Japan11.9%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bookkeeping audience in United States is strongest.

Fig. 05

Top regions by affinity

Bookkeeping fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K1.67×
02California~600K1.45×
03Washington~100K1.39×
04Florida~300K1.34×
05Texas~400K1.27×
06Utah~40K1.21×
07Idaho~20K1.21×
08New York~300K1.19×
09Colorado~70K1.19×
10Tennessee~90K1.16×
11New Jersey~100K1.14×
12Connecticut~40K1.11×
13Hawaii~20K1.09×
14New Mexico~20K1.08×
15Alaska~9K1.08×
16Montana~10K1.07×
17Nevada~40K1.06×
18Arizona~80K1.05×
19Nebraska~20K1.05×
20South Dakota~9K1.05×
21Georgia~100K1.03×
22Virginia~90K1.02×
23Maine~10K1.00×
24North Carolina~100K0.99×
25Massachusetts~70K0.98×
26Illinois~100K0.94×
27Rhode Island~10K0.94×
28Arkansas~30K0.93×
29Kansas~30K0.93×
30Vermont~6K0.93×
31Ohio~100K0.91×
32Maryland~60K0.91×
33South Carolina~50K0.91×
34Oklahoma~40K0.91×
35Louisiana~40K0.90×
36Mississippi~30K0.89×
37New Hampshire~10K0.89×
38Washington, District of Columbia~10K0.89×
39North Dakota~7K0.89×
40Wisconsin~50K0.88×
41Alabama~50K0.88×
42Kentucky~40K0.84×
43Pennsylvania~100K0.81×
44Delaware~8K0.81×
45Missouri~50K0.79×
46Minnesota~40K0.78×
47Iowa~20K0.78×
48Indiana~50K0.76×
49Michigan~70K0.75×
50West Virginia~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Bookkeeping, United States
0.68×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bookkeeping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bookkeeping audience
#·InterestCategoryAffinity×
01Tax preparationBusiness & Career11.70×
02GroupMeInternet & Social Media9.74×
03PayrollBusiness & Career9.26×
04H&R BlockBusiness & Career8.88×
05Certified Public AccountantBusiness & Career8.69×
06Accounting softwareBusiness & Career8.63×
07QuickBooksHome & Garden6.08×
08TurboTaxBusiness & Career5.45×
09Financial accountingBusiness & Career4.78×
10DocuSignTechnology & Electronics4.44×
11WorkdayBusiness & Career3.91×
12AccountingBusiness & Career3.86×
13Charles Schwab CorporationBusiness & Career3.27×
14Credit KarmaBusiness & Career2.66×
15Google DriveTechnology & Electronics1.68×
16Small businessBusiness & Career1.66×
17PriceShopping1.57×
18Indeed.comBusiness & Career1.57×
19BankingBusiness & Career1.53×
20Instant messagingInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bookkeeping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bookkeeping audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.56×
ExtroversionTHRILL1.48×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bookkeeping audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Design AffinityPREMIUM0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bookkeeping have in United States?

Bookkeeping has an estimated audience of 3,789,014 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bookkeeping fans?

51.3% of Bookkeeping fans are female, 48.7% are male, with an average age of 40.0 years.

03

Which brands do Bookkeeping fans like most?

Bookkeeping fans show strongest brand affinity for H&R Block (8.88×), TurboTax (5.45×), and Accounting software (8.63×) over the country average.

04

Where do Bookkeeping fans live in United States?

Bookkeeping fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bookkeeping fans also like?

Beyond Bookkeeping itself, the audience over-indexes on TurboTax (5.45×), Accounting software (8.63×), Tax preparation (11.7×), and QuickBooks (6.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Bookkeeping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookkeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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