Accounting Audience in United States

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Accounting has an estimated audience of 20,865,478 people in United States. 49.1% are female, 50.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Price, Money, Finance, Trade, Indeed.com.

The average Accounting fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Price, Money, Finance, with strongest over-indexing on Price (1.88× the country average). Demographically, the Accounting audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Accounting fans

Demographic split for Accounting audience in United States
MetricValue
Female49.1%
Male50.9%
Average age41.0
Estimated audience size20,865,478

Audience persona

The typical Accounting fan in United States is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Price.

Top regions in United States

Top regions ranked by reach for Accounting in United States
RegionReachAffinity
California3,449,3901.5×
Texas2,414,8201.35×
Florida1,776,2551.26×
New York1,648,9171.41×
Illinois969,4631.39×
North Carolina757,0121.21×
Georgia753,7721.17×
New Jersey674,3291.27×
Pennsylvania666,0420.95×
Virginia658,1451.29×
Michigan544,7941×
Washington537,4411.28×
Ohio523,9740.82×
Massachusetts409,8621×
Tennessee398,3780.95×
Arizona388,0630.91×
Maryland361,2181.01×
Indiana355,5120.93×
Colorado308,1660.94×
Wisconsin301,5000.96×
Missouri295,2900.88×
Minnesota291,5260.98×
South Carolina290,6770.93×
Oregon287,5221.2×
Alabama274,2300.94×
Utah260,9641.4×
Louisiana249,5340.93×
Connecticut237,3591.13×
Oklahoma225,5700.97×
Kentucky218,1190.83×
Nevada190,2590.94×
Kansas181,9501.11×
Mississippi174,7371.02×
Iowa158,7120.92×
Arkansas147,5450.86×
Hawaii106,8441.19×
New Mexico99,1240.95×
Nebraska94,9780.91×
Idaho92,0540.88×
Washington, District of Columbia72,9871.16×
West Virginia66,0030.68×
New Hampshire56,6260.69×
Rhode Island56,5740.85×
Maine51,6710.69×
Delaware45,3310.79×
Montana44,0990.76×
North Dakota38,3990.9×
Alaska38,0260.85×
South Dakota36,5160.76×
Wyoming22,0180.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Accounting audience
BrandAffinityCategory
Price1.88×Shopping
Money1.58×Business & Career
Finance1.6×Business & Career
Trade2.06×Business & Career
Indeed.com1.7×Business & Career
Google Docs1.71×Internet & Social Media
Banking1.55×Business & Career
Financial accounting3.67×Business & Career
Loan2.06×Business & Career
Corporation1.59×Business & Career
Financial services1.71×Business & Career
Craigslist1.63×Shopping
Instant messaging1.51×Internet & Social Media
Contract2.52×Business & Career
TurboTax2.6×Business & Career
JJ Watt10.22×Sports
Programming language2.37×Technology & Electronics
H&R Block3.21×Business & Career
Staples Inc.1.83×Business & Career
Franchising2.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Accounting audience
TraitClusterScore
Career OrientationPOWER1.64
Family OrientationCONSERVATISM1.39
Need for SecurityCONSERVATISM1.38
Convenience OrientationPREMIUM1.31
Quality AwarenessPREMIUM1.29
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Accounting
CountryShare
United States16.8%
Brazil8.4%
India5.2%

See Accounting audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Accounting have in United States?

Accounting has an estimated audience of 20,865,478 people in United States, concentrated in California and Texas.

What is the gender split and age of Accounting fans?

49.1% of Accounting fans are female, 50.9% are male, with an average age of 41.0 years.

Which brands do Accounting fans like most?

Accounting fans show strongest brand affinity for Price (1.88×), Money (1.58×), and Finance (1.6×) over the country average.

Where do Accounting fans live in United States?

Accounting fans in United States are most concentrated in California (reach 3,449,390), Texas (reach 2,414,820), and Florida (reach 1,776,255). These three regions account for the largest share of the active audience.

What other brands do Accounting fans also like?

Beyond Accounting itself, the audience over-indexes on Money (1.58×), Finance (1.6×), Trade (2.06×), and Indeed.com (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.