Rascasse Audience Intelligence

Accounting Audience in United States

A data profile of the people who buy, follow and care about Accounting in United States — modelled from more than twelve digital signal sources. Accounting has an estimated audience of 20,865,478 people in United States.

#72among Field of study in United States#1077among Topic in United States#178in Business & Career

The average Accounting fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Price, Money, Finance, with strongest over-indexing on Price (1.88× the country average).

Demographically, the Accounting audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Accounting fan in United States is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Price.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Accounting profile in United States.

Audience size
20.9M
in United States
Gender
49.1%♀
50.9% male
Age
41.0
average years
Country rank
#1568
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Accounting fans

49.1% are female, 50.9% are male, average age 41.0.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Accounting audience in United States
MetricValue
Female49.1%
Male50.9%
Average age41.0
Estimated audience size20,865,478
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Accounting audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Accounting audience comes from United States.

Worldwide audience distribution share by country for Accounting
CountryShare
United States16.8%
Brazil8.4%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Accounting audience in United States is strongest.

Fig. 05

Top regions by affinity

Accounting fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M1.42×
02Texas~2.5M1.33×
03Illinois~900K1.32×
04New York~1.5M1.28×
05Hawaii~100K1.24×
06North Carolina~800K1.22×
07Utah~200K1.22×
08New Jersey~600K1.20×
09Tennessee~500K1.19×
10Oregon~300K1.17×
11Virginia~600K1.15×
12Washington~500K1.14×
13Florida~1.5M1.13×
14Georgia~700K1.12×
15Kansas~200K1.11×
16Ohio~700K1.10×
17Connecticut~200K1.10×
18Mississippi~200K1.05×
19Washington, District of Columbia~60K1.03×
20Louisiana~300K1.00×
21Wisconsin~300K0.99×
22Pennsylvania~700K0.98×
23Maryland~400K0.98×
24Nebraska~100K0.98×
25Alaska~40K0.98×
26North Dakota~40K0.98×
27South Carolina~300K0.96×
28Minnesota~300K0.96×
29Oklahoma~200K0.96×
30Iowa~200K0.96×
31Massachusetts~400K0.95×
32Colorado~300K0.95×
33Alabama~300K0.95×
34Indiana~400K0.94×
35Arkansas~200K0.94×
36Michigan~500K0.93×
37Nevada~200K0.93×
38Wyoming~30K0.93×
39Arizona~400K0.92×
40Idaho~100K0.92×
41New Mexico~100K0.91×
42Rhode Island~60K0.91×
43Kentucky~200K0.90×
44Missouri~300K0.88×
45South Dakota~40K0.86×
46Delaware~50K0.83×
47Montana~50K0.81×
48New Hampshire~60K0.77×
49Maine~60K0.76×
50West Virginia~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Accounting, United States
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Accounting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Accounting audience
#·InterestCategoryAffinity×
01JJ WattSports10.22×
02Kirsten DunstMovies & TV4.30×
03Peter ThielBusiness & Career4.15×
04Financial accountingBusiness & Career3.67×
05H&R BlockBusiness & Career3.21×
06TurboTaxBusiness & Career2.60×
07ContractBusiness & Career2.52×
08Programming languageTechnology & Electronics2.37×
09TradeBusiness & Career2.06×
10LoanBusiness & Career2.06×
11PriceShopping1.88×
12Staples Inc.Business & Career1.83×
13Google DocsInternet & Social Media1.71×
14Financial servicesBusiness & Career1.71×
15Indeed.comBusiness & Career1.70×
16FinanceBusiness & Career1.60×
17CorporationBusiness & Career1.59×
18MoneyBusiness & Career1.58×
19BankingBusiness & Career1.55×
20Instant messagingInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Accounting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Accounting audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.61×
Need for SecurityCONSERVATISM1.52×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Accounting audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.07×
Sports ActivityPOWER1.09×
Pet OwnershipJOY1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Accounting have in United States?

Accounting has an estimated audience of 20,865,478 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Accounting fans?

49.1% of Accounting fans are female, 50.9% are male, with an average age of 41.0 years.

03

Which brands do Accounting fans like most?

Accounting fans show strongest brand affinity for Price (1.88×), Money (1.58×), and Finance (1.6×) over the country average.

04

Where do Accounting fans live in United States?

Accounting fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Accounting fans also like?

Beyond Accounting itself, the audience over-indexes on Money (1.58×), Finance (1.6×), Trade (2.06×), and Indeed.com (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Accounting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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