A data profile of the people who buy, follow and care about Accounting in India — modelled from more than twelve digital signal sources. Accounting has an estimated audience of 6,472,004 people in India.
The average Accounting fan in India is 32.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Harry Potter, Fiverr, Price, with strongest over-indexing on Harry Potter (1.55× the country average).
Demographically, the Accounting audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Accounting fan in India is more male, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Accounting profile in India.
23.2% are female, 76.8% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 32.2 |
| Estimated audience size | 6,472,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Accounting audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 8.4% |
| India | 5.2% |
Where the Accounting audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~200K | 1.63× | |
| 02 | Chhattisgarh | ~60K | 1.45× | |
| 03 | Madhya Pradesh | ~200K | 1.37× | |
| 04 | Maharashtra | ~400K | 1.28× | |
| 05 | Punjab (region) | ~100K | 1.28× | |
| 06 | Karnataka | ~200K | 1.24× | |
| 07 | Gujarat | ~200K | 1.19× | |
| 08 | Himachal Pradesh | ~30K | 1.18× | |
| 09 | Tamil Nadu | ~200K | 1.17× | |
| 10 | Uttarakhand | ~40K | 1.15× | |
| 11 | Telangana | ~100K | 1.13× | |
| 12 | Uttar Pradesh | ~300K | 1.11× | |
| 13 | Haryana | ~90K | 1.09× | |
| 14 | Jharkhand | ~60K | 1.08× | |
| 15 | Odisha | ~70K | 1.04× | |
| 16 | Meghalaya | ~7K | 0.99× | |
| 17 | Andhra Pradesh | ~80K | 0.95× | |
| 18 | Goa | ~6K | 0.92× | |
| 19 | Sikkim | ~3K | 0.92× | |
| 20 | Arunachal Pradesh | ~4K | 0.90× | |
| 21 | Manipur | ~7K | 0.86× | |
| 22 | Nagaland | ~4K | 0.86× | |
| 23 | Rajasthan | ~100K | 0.85× | |
| 24 | Mizoram | ~4K | 0.85× | |
| 25 | Bihar | ~100K | 0.83× | |
| 26 | Assam | ~50K | 0.81× | |
| 27 | Tripura | ~7K | 0.80× | |
| 28 | Jammu and Kashmir | ~20K | 0.75× | |
| 29 | West Bengal | ~100K | 0.66× |
The strongest cross-interests of the Accounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiverr | Business & Career | 4.21× | ||
| 02 | Financial accounting | Business & Career | 4.21× | ||
| 03 | Brokerage firm | Business & Career | 3.44× | ||
| 04 | Credit union | Business & Career | 3.43× | ||
| 05 | Judge | Business & Career | 3.00× | ||
| 06 | Battery | Music & Radio | 3.00× | ||
| 07 | Price | Shopping | 2.19× | ||
| 08 | GitHub | Internet & Social Media | 2.15× | ||
| 09 | Programming language | Technology & Electronics | 1.98× | ||
| 10 | Linux | Technology & Electronics | 1.90× | ||
| 11 | Viral marketing | Business & Career | 1.68× | ||
| 12 | Staff Selection Commission | Politics & Society | 1.66× | ||
| 13 | Profession | Business & Career | 1.60× | ||
| 14 | Web development | Business & Career | 1.59× | ||
| 15 | hotstar | Movies & TV | 1.58× | ||
| 16 | Information technology | Business & Career | 1.58× | ||
| 17 | Harry Potter | Movies & TV | 1.55× | ||
| 18 | Law | Business & Career | 1.54× | ||
| 19 | Database | Technology & Electronics | 1.54× | ||
| 20 | Corporation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Need for Security | CONSERVATISM | 1.42× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Tradition | CONSERVATISM | 1.01× |
Accounting has an estimated audience of 6,472,004 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.2% of Accounting fans are female, 76.8% are male, with an average age of 32.2 years.
Accounting fans show strongest brand affinity for Harry Potter (1.55×), Fiverr (4.21×), and Price (2.19×) over the country average.
Accounting fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Accounting itself, the audience over-indexes on Fiverr (4.21×), Price (2.19×), Financial accounting (4.21×), and hotstar (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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