A data profile of the people who buy, follow and care about Law in India — modelled from more than twelve digital signal sources. Law has an estimated audience of 13,147,379 people in India.
Law has an estimated audience of 13,147,379 people in India. 24.7% are female, 75.3% are male, average age 32.6. Top brand affinities: Volunteering, Real property, Videography, Drawing, Innovation.
Top brand affinities include Volunteering, Real property, Videography, with strongest over-indexing on Volunteering (2.19× the country average).
Demographically, the Law audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Law fan in India is more male, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Volunteering.
The key figures that characterise the Law profile in India.
24.7% are female, 75.3% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 32.6 |
| Estimated audience size | 13,147,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Law audience comes from India.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.58× | ||
| 02 | Volunteering | Politics & Society | 2.19× | ||
| 03 | Crochet | Home & Garden | 1.99× | ||
| 04 | Videography | Internet & Social Media | 1.93× | ||
| 05 | Reptiles | Pets & Animals | 1.91× | ||
| 06 | Sewing machine | Home & Garden | 1.86× | ||
| 07 | Fiverr | Business & Career | 1.81× | ||
| 08 | Motivational Quotes | Business & Career | 1.80× | ||
| 09 | forex trader | Business & Career | 1.75× | ||
| 10 | Dailymotion | Movies & TV | 1.74× | ||
| 11 | Drawing | Home & Garden | 1.61× | ||
| 12 | Minivans | Cars & Mobility | 1.61× | ||
| 13 | Virtual reality | Technology & Electronics | 1.61× | ||
| 14 | Political science | Business & Career | 1.58× | ||
| 15 | Innovation | Business & Career | 1.55× | ||
| 16 | Lodging | Travel & Leisure | 1.55× | ||
| 17 | High school | Business & Career | 1.54× | ||
| 18 | Accounting | Business & Career | 1.54× | ||
| 19 | Sewing | Home & Garden | 1.50× | ||
| 20 | Self-love | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Career Orientation | POWER | 1.26× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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