A data profile of the people who buy, follow and care about Law in Sweden — modelled from more than twelve digital signal sources. Law has an estimated audience of 1,359,001 people in Sweden.
Law has an estimated audience of 1,359,001 people in Sweden. 59.1% are female, 40.9% are male, average age 44.4. Top brand affinities: Hemnet, Gina Tricot, Biltema, Elgiganten, Google.
Top brand affinities include Hemnet, Gina Tricot, Biltema, with strongest over-indexing on Hemnet (2.34× the country average).
Demographically, the Law audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Law fan in Sweden is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Law profile in Sweden.
59.1% are female, 40.9% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.4 |
| Estimated audience size | 1,359,001 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Law audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.58× | ||
| 02 | First-person shooter games | Games | 2.58× | ||
| 03 | Fiction books | Literature | 2.47× | ||
| 04 | Financial services | Business & Career | 2.42× | ||
| 05 | Hemnet | Home & Garden | 2.34× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.34× | ||
| 07 | Tattoos | Fashion & Accessoires | 2.09× | ||
| 08 | Happiness | Health | 2.01× | ||
| 09 | Hair products | Beauty & Wellness | 2.01× | ||
| 10 | KappAhl | Fashion & Accessoires | 1.99× | ||
| 11 | Dogs | Pets & Animals | 1.93× | ||
| 12 | Flower | Home & Garden | 1.92× | ||
| 13 | Internet & Social Media | 1.79× | |||
| 14 | Video games | Games | 1.78× | ||
| 15 | Science | Business & Career | 1.76× | ||
| 16 | Current events | Arts & Culture | 1.64× | ||
| 17 | Biltema | Business & Career | 1.63× | ||
| 18 | Shoes | Fashion & Accessoires | 1.61× | ||
| 19 | Mobile phones | Technology & Electronics | 1.51× | ||
| 20 | Elgiganten | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.02× | |
| Career Orientation | POWER | 1.59× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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