A data profile of the people who buy, follow and care about Current events in Sweden — modelled from more than twelve digital signal sources. Current events has an estimated audience of 2,652,612 people in Sweden.
Current events has an estimated audience of 2,652,612 people in Sweden. 49.8% are female, 50.2% are male, average age 46.1. Top brand affinities: YouTube, Google, Stockholm, Facebook, Culture.
Top brand affinities include YouTube, Google, Stockholm, with strongest over-indexing on YouTube (1.54× the country average).
Demographically, the Current events audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Current events fan in Sweden is balanced, around 46.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube.
The key figures that characterise the Current events profile in Sweden.
49.8% are female, 50.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 46.1 |
| Estimated audience size | 2,652,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Current events audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 6.4% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Current events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Communication | Technology & Electronics | 1.95× | ||
| 02 | X | Internet & Social Media | 1.81× | ||
| 03 | Televisions | Technology & Electronics | 1.79× | ||
| 04 | Magazines | Literature | 1.74× | ||
| 05 | Comedy movies | Movies & TV | 1.74× | ||
| 06 | TV | Movies & TV | 1.66× | ||
| 07 | Crafts | Home & Garden | 1.62× | ||
| 08 | Internet & Social Media | 1.60× | |||
| 09 | Internet & Social Media | 1.58× | |||
| 10 | Leisure | Travel & Leisure | 1.58× | ||
| 11 | Dogs | Pets & Animals | 1.58× | ||
| 12 | Culture | Literature | 1.56× | ||
| 13 | Social network | Internet & Social Media | 1.56× | ||
| 14 | Mobile phones | Technology & Electronics | 1.55× | ||
| 15 | YouTube | Movies & TV | 1.54× | ||
| 16 | Hotels | Travel & Leisure | 1.53× | ||
| 17 | Animal | Pets & Animals | 1.52× | ||
| 18 | Nature | Home & Garden | 1.51× | ||
| 19 | Social media | Business & Career | 1.51× | ||
| 20 | Stockholm | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.16× | |
| Social Media Usage | JOY | 1.15× | |
| Travelling | THRILL | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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