A data profile of the people who buy, follow and care about Animal in Sweden — modelled from more than twelve digital signal sources. Animal has an estimated audience of 3,379,251 people in Sweden.
Animal has an estimated audience of 3,379,251 people in Sweden. 61.8% are female, 38.2% are male, average age 46.4. Top brand affinities: Sveriges Television, Hemnet, Dogs, Gina Tricot, Google.
Top brand affinities include Sveriges Television, Hemnet, Dogs, with strongest over-indexing on Sveriges Television (1.6× the country average).
Demographically, the Animal audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Animal fan in Sweden is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Animal profile in Sweden.
61.8% are female, 38.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 46.4 |
| Estimated audience size | 3,379,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Animal audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.77× | ||
| 02 | Viral video | Internet & Social Media | 2.53× | ||
| 03 | Charity and causes | Business & Career | 2.12× | ||
| 04 | Dogs | Pets & Animals | 2.03× | ||
| 05 | Real property | Home & Garden | 2.00× | ||
| 06 | Fiction books | Literature | 1.96× | ||
| 07 | Crochet | Home & Garden | 1.92× | ||
| 08 | Hair products | Beauty & Wellness | 1.81× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.78× | ||
| 10 | KappAhl | Fashion & Accessoires | 1.75× | ||
| 11 | Meat | Food & Beverages | 1.75× | ||
| 12 | Happiness | Health | 1.72× | ||
| 13 | Celebrity | Movies & TV | 1.72× | ||
| 14 | Hemnet | Home & Garden | 1.65× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.60× | ||
| 17 | Video games | Games | 1.59× | ||
| 18 | Flower | Home & Garden | 1.59× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Current events | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Pet Ownership | JOY | 1.60× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Design Affinity | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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