A data profile of the people who buy, follow and care about Animal in Belgium — modelled from more than twelve digital signal sources. Animal has an estimated audience of 3,380,553 people in Belgium.
The average Animal fan in Belgium is 44.7 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Animal rights, Dog walking, Pet store, with strongest over-indexing on Animal rights (1.67× the country average).
Demographically, the Animal audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Animal fan in Belgium is more female, around 44.7 years old, with strong Pet Ownership tendencies and a notable affinity for Animal rights.
The key figures that characterise the Animal profile in Belgium.
58.5% are female, 41.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.7 |
| Estimated audience size | 3,380,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Animal audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
Where the Animal audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~400K | 1.35× | |
| 02 | Brussels | ~300K | 1.30× | |
| 03 | Hainaut | ~400K | 1.19× | |
| 04 | Luxembourg | ~100K | 1.13× | |
| 05 | Province of Namur | ~200K | 1.10× | |
| 06 | Walloon Brabant | ~90K | 1.09× | |
| 07 | Flemish Brabant | ~300K | 0.98× | |
| 08 | Antwerp | ~300K | 0.78× | |
| 09 | East Flanders | ~300K | 0.73× | |
| 10 | West Flanders | ~200K | 0.70× | |
| 11 | Limburg | ~100K | 0.67× |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doberman Pinscher | Pets & Animals | 1.91× | ||
| 02 | Dog harness | Pets & Animals | 1.84× | ||
| 03 | Pet sitting | Pets & Animals | 1.84× | ||
| 04 | Rottweiler | Pets & Animals | 1.77× | ||
| 05 | Cat food | Pets & Animals | 1.73× | ||
| 06 | Border Collie | Pets & Animals | 1.73× | ||
| 07 | Veterinary medicine | Business & Career | 1.71× | ||
| 08 | Beagle | Pets & Animals | 1.71× | ||
| 09 | Siberian Husky | Pets & Animals | 1.71× | ||
| 10 | Dog walking | Pets & Animals | 1.70× | ||
| 11 | French Bulldog | Pets & Animals | 1.70× | ||
| 12 | Animal rights | Politics & Society | 1.67× | ||
| 13 | Persian cat | Pets & Animals | 1.67× | ||
| 14 | Yorkshire Terrier | Pets & Animals | 1.65× | ||
| 15 | Labrador Retriever | Pets & Animals | 1.64× | ||
| 16 | Poodle | Pets & Animals | 1.64× | ||
| 17 | Chihuahua (dog) | Pets & Animals | 1.63× | ||
| 18 | Bulldog | Pets & Animals | 1.60× | ||
| 19 | Dachshund | Pets & Animals | 1.55× | ||
| 20 | Pet store | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.38× | |
| Extroversion | THRILL | 1.25× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Luxury Orientation | PREMIUM | 0.97× |
Animal has an estimated audience of 3,380,553 people in Belgium, concentrated in Hainaut and Liege.
58.5% of Animal fans are female, 41.5% are male, with an average age of 44.7 years.
Animal fans show strongest brand affinity for Animal rights (1.67×), Dog walking (1.7×), and Pet store (1.53×) over the country average.
Animal fans in Belgium are most concentrated in Hainaut (reach ~400K), Liege (reach ~400K), and Brussels (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Animal itself, the audience over-indexes on Dog walking (1.7×), Pet store (1.53×), Cat food (1.73×), and Veterinary medicine (1.71×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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