A data profile of the people who buy, follow and care about Animal rights in Belgium — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 1,158,968 people in Belgium.
The average Animal rights fan in Belgium is 45.6 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Flemish Brabant.
Top brand affinities include Animal welfare, Brigitte Bardot, Animal, with strongest over-indexing on Animal welfare (3.55× the country average).
Demographically, the Animal rights audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Animal rights fan in Belgium is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Animal welfare.
The key figures that characterise the Animal rights profile in Belgium.
68.6% are female, 31.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 45.6 |
| Estimated audience size | 1,158,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Animal rights audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 6.4% |
| Italy | 5.8% |
Where the Animal rights audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~100K | 1.39× | |
| 02 | Flemish Brabant | ~100K | 1.32× | |
| 03 | East Flanders | ~200K | 1.31× | |
| 04 | Limburg | ~60K | 1.16× | |
| 05 | Antwerp | ~100K | 1.04× | |
| 06 | Luxembourg | ~30K | 1.02× | |
| 07 | Walloon Brabant | ~30K | 0.97× | |
| 08 | Province of Namur | ~50K | 0.93× | |
| 09 | Liege | ~90K | 0.87× | |
| 10 | Hainaut | ~100K | 0.86× | |
| 11 | Brussels | ~70K | 0.85× |
The strongest cross-interests of the Animal rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal shelter | Pets & Animals | 6.84× | ||
| 02 | Brigitte Bardot | Movies & TV | 4.21× | ||
| 03 | Animal welfare | Politics & Society | 3.55× | ||
| 04 | Shelter Dogs | Pets & Animals | 2.88× | ||
| 05 | Veterinary physician | Pets & Animals | 2.50× | ||
| 06 | Veterinary medicine | Business & Career | 2.32× | ||
| 07 | Insect | Pets & Animals | 2.07× | ||
| 08 | Maxi Zoo | Pets & Animals | 2.02× | ||
| 09 | Pet store | Pets & Animals | 1.98× | ||
| 10 | Kitten | Pets & Animals | 1.95× | ||
| 11 | Charitable organization | Politics & Society | 1.87× | ||
| 12 | Nonprofit organization | Politics & Society | 1.75× | ||
| 13 | Zoo | Kids & Family | 1.70× | ||
| 14 | Dog breed | Pets & Animals | 1.70× | ||
| 15 | Pet food | Pets & Animals | 1.68× | ||
| 16 | Animal | Pets & Animals | 1.67× | ||
| 17 | Organic product | Food & Beverages | 1.60× | ||
| 18 | Local food | Food & Beverages | 1.59× | ||
| 19 | Natural product | Food & Beverages | 1.54× | ||
| 20 | Livestock | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Design Affinity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 1.09× | |
| Pet Ownership | JOY | 1.11× |
Animal rights has an estimated audience of 1,158,968 people in Belgium, concentrated in East Flanders and West Flanders.
68.6% of Animal rights fans are female, 31.4% are male, with an average age of 45.6 years.
Animal rights fans show strongest brand affinity for Animal welfare (3.55×), Brigitte Bardot (4.21×), and Animal (1.67×) over the country average.
Animal rights fans in Belgium are most concentrated in East Flanders (reach ~200K), West Flanders (reach ~100K), and Flemish Brabant (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Animal rights itself, the audience over-indexes on Brigitte Bardot (4.21×), Animal (1.67×), Nonprofit organization (1.75×), and Animal shelter (6.84×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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