Rascasse Audience Intelligence

Animal rights Audience in France

A data profile of the people who buy, follow and care about Animal rights in France — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 5,051,528 people in France.

The average Animal rights fan in France is 45.8 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Top brand affinities include Brigitte Bardot, Animal welfare, Animal law, with strongest over-indexing on Brigitte Bardot (4.95× the country average).

Demographically, the Animal rights audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Animal rights fan in France is more female, around 45.8 years old, with strong Pet Ownership tendencies and a notable affinity for Brigitte Bardot.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal rights profile in France.

Audience size
5.1M
in France
Gender
69.2%
30.8% male
Age
45.8
average years
Country rank
#723
Topic in France
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal rights fans

69.2% are female, 30.8% are male, average age 45.8.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Animal rights audience in France
MetricValue
Female69.2%
Male30.8%
Average age45.8
Estimated audience size5,051,528
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Animal rights audience in France
Age bracketShare%
16-1910%
20-2914%
30-3915%
40-4921%
50+40%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Animal rights audience comes from France.

Worldwide audience distribution share by country for Animal rights
CountryShare
United States25.8%
United Kingdom6.4%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal rights audience in France is strongest.

Fig. 05

Top regions by affinity

Animal rights fans by region: top regions in France
#RegionReachAffinity×
01Normandy~300K1.03×
02Bourgogne-Franche-Comté~200K1.03×
03Centre-Val de Loire~200K1.03×
04Corsica~30K1.03×
05Grand Est~400K1.01×
06Provence-Alpes-Côte d'Azur~400K0.99×
07Pays de la Loire~300K0.99×
08Brittany~200K0.99×
09Nouvelle-Aquitaine~400K0.97×
10Hauts-de-France~400K0.96×
11Occitanie~400K0.96×
12Auvergne-Rhône-Alpes~600K0.94×
13Île-de-France~800K0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal rights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal rights audience
#·InterestCategoryAffinity×
01Protection animalePolitics & Society7.66×
02Animal lawPets & Animals6.94×
03Brigitte BardotMovies & TV4.95×
04Animal sanctuaryPets & Animals4.94×
05Animal ethicsPolitics & Society4.49×
06Animal welfarePolitics & Society3.33×
07Veterinary physicianPets & Animals2.69×
08Veterinary medicineBusiness & Career2.41×
09InsectPets & Animals2.18×
10Pet storePets & Animals2.14×
11Maxi ZooPets & Animals2.09×
12Nonprofit organizationPolitics & Society2.04×
13Animal husbandryPolitics & Society2.03×
14Dog foodPets & Animals1.97×
15Pet foodPets & Animals1.95×
16RabbitsPets & Animals1.91×
17ZooKids & Family1.78×
18MammalPets & Animals1.51×
19VeganismFood & Beverages1.51×
20HorsesPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal rights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Animal rights audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.72×
Healthy LifestyleBALANCE1.60×
SustainabilityBALANCE1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Animal rights audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Social Media UsageJOY0.90×
PatriotismCONSERVATISM0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Animal rights have in France?

Animal rights has an estimated audience of 5,051,528 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Animal rights fans?

69.2% of Animal rights fans are female, 30.8% are male, with an average age of 45.8 years.

03

Which brands do Animal rights fans like most?

Animal rights fans show strongest brand affinity for Brigitte Bardot (4.95×), Animal welfare (3.33×), and Animal law (6.94×) over the country average.

04

Where do Animal rights fans live in France?

Animal rights fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Animal rights fans also like?

Beyond Animal rights itself, the audience over-indexes on Animal welfare (3.33×), Animal law (6.94×), Insect (2.18×), and Pet food (1.95×) compared to the France average.

Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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