A data profile of the people who buy, follow and care about Maxi Zoo in France — modelled from more than twelve digital signal sources. Maxi Zoo has an estimated audience of 3,965,154 people in France.
The average Maxi Zoo fan in France is 44.1 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Grand Est.
Top brand affinities include Pet food, Pet store, Fressnapf, with strongest over-indexing on Pet food (5.04× the country average).
Demographically, the Maxi Zoo audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Maxi Zoo fan in France is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Pet food.
The key figures that characterise the Maxi Zoo profile in France.
66.7% are female, 33.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 44.1 |
| Estimated audience size | 3,965,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Maxi Zoo audience comes from France.
| Country | Share |
|---|---|
| France | 50.3% |
| Poland | 15.2% |
| Denmark | 15.0% |
Where the Maxi Zoo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~500K | 1.47× | |
| 02 | Bourgogne-Franche-Comté | ~200K | 1.43× | |
| 03 | Hauts-de-France | ~400K | 1.18× | |
| 04 | Occitanie | ~400K | 1.16× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 1.14× | |
| 06 | Centre-Val de Loire | ~200K | 1.10× | |
| 07 | Nouvelle-Aquitaine | ~400K | 1.08× | |
| 08 | Pays de la Loire | ~200K | 1.01× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 0.95× | |
| 10 | Normandy | ~200K | 0.86× | |
| 11 | Brittany | ~200K | 0.81× | |
| 12 | Île-de-France | ~500K | 0.70× | |
| 13 | Corsica | ~7K | 0.36× |
The strongest cross-interests of the Maxi Zoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fressnapf | Shopping | 21.05× | ||
| 02 | Kung Fu Panda | Movies & TV | 14.82× | ||
| 03 | Transformers (toy line) | Kids & Family | 10.21× | ||
| 04 | Zootopia | Movies & TV | 5.72× | ||
| 05 | Pet store | Pets & Animals | 5.54× | ||
| 06 | Australian Shepherd | Pets & Animals | 5.12× | ||
| 07 | Pet food | Pets & Animals | 5.04× | ||
| 08 | Maine Coon | Pets & Animals | 5.01× | ||
| 09 | Black cat | Pets & Animals | 4.95× | ||
| 10 | British Shorthair | Pets & Animals | 4.90× | ||
| 11 | Beagle | Pets & Animals | 4.82× | ||
| 12 | Dachshund | Pets & Animals | 4.77× | ||
| 13 | Bulldog | Pets & Animals | 4.69× | ||
| 14 | Yorkshire Terrier | Pets & Animals | 4.47× | ||
| 15 | Poodle | Pets & Animals | 4.40× | ||
| 16 | Labrador Retriever | Pets & Animals | 4.21× | ||
| 17 | Golden Retriever | Pets & Animals | 4.10× | ||
| 18 | Dog walking | Pets & Animals | 3.38× | ||
| 19 | Volunteering | Politics & Society | 3.25× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Pet Ownership | JOY | 2.61× | |
| Career Orientation | POWER | 2.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Spirituality | BALANCE | 1.03× | |
| Extroversion | THRILL | 1.05× |
Maxi Zoo's target market in France covers an estimated 3,965,154 people, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
66.7% of the Maxi Zoo audience are female, 33.3% are male, with an average age of 44.1 years.
Maxi Zoo fans show strongest brand affinity for Pet food (5.04×), Pet store (5.54×), and Fressnapf (21.05×) over the country average.
Maxi Zoo fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~500K), Île-de-France (reach ~500K), and Grand Est (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Maxi Zoo itself, the audience over-indexes on Pet store (5.54×), Fressnapf (21.05×), Maine Coon (5.01×), and British Shorthair (4.9×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Maxi Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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