A data profile of the people who buy, follow and care about Insect in France — modelled from more than twelve digital signal sources. Insect has an estimated audience of 4,762,704 people in France.
Insect has an estimated audience of 4,762,704 people in France. 61.9% are female, 38.1% are male, average age 45.9. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Dentistry, Zoom lens.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (162.73× the country average).
Demographically, the Insect audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Insect fan in France is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Insect profile in France.
61.9% are female, 38.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 45.9 |
| Estimated audience size | 4,762,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Insect audience comes from France.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Insect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 162.73× | ||
| 02 | Christmas Gift | Kids & Family | 19.12× | ||
| 03 | Kitchen garden | Home & Garden | 15.59× | ||
| 04 | Christmas tree | Kids & Family | 14.27× | ||
| 05 | Dentistry | Business & Career | 12.20× | ||
| 06 | Zoom lens | Technology & Electronics | 11.62× | ||
| 07 | Orchidaceae | Home & Garden | 11.13× | ||
| 08 | Breast Cancer awareness | Health | 11.12× | ||
| 09 | Hormone | Health | 10.42× | ||
| 10 | Broadcasting of sports events | Movies & TV | 9.75× | ||
| 11 | New Testament | Politics & Society | 9.44× | ||
| 12 | Girl power | Politics & Society | 8.77× | ||
| 13 | Improvisation | Music & Radio | 6.78× | ||
| 14 | Permanent residency | Business & Career | 4.41× | ||
| 15 | Tinder | Internet & Social Media | 4.36× | ||
| 16 | Volunteering | Politics & Society | 3.80× | ||
| 17 | Political science | Business & Career | 3.45× | ||
| 18 | Genetics | Kids & Family | 3.20× | ||
| 19 | Midi Libre | News | 2.44× | ||
| 20 | Ouest France | News | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.25× | |
| Community Orientation | OPEN | 1.96× | |
| Spirituality | BALANCE | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Career Orientation | POWER | 0.82× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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