A data profile of the people who buy, follow and care about Insect in Italy — modelled from more than twelve digital signal sources. Insect has an estimated audience of 6,508,339 people in Italy.
Insect has an estimated audience of 6,508,339 people in Italy. 58.9% are female, 41.1% are male, average age 45.9. Top brand affinities: Wikipedia, Genetics, Satire, Volunteering, New Testament.
Top brand affinities include Wikipedia, Genetics, Satire, with strongest over-indexing on Wikipedia (4.98× the country average).
Demographically, the Insect audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Insect fan in Italy is more female, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Insect profile in Italy.
58.9% are female, 41.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.9 |
| Estimated audience size | 6,508,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Insect audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Insect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orchidaceae | Home & Garden | 7.81× | ||
| 02 | Wikipedia | Internet & Social Media | 4.98× | ||
| 03 | Improvisation | Music & Radio | 4.55× | ||
| 04 | New Testament | Politics & Society | 4.45× | ||
| 05 | Satire | Literature | 3.52× | ||
| 06 | Genetics | Kids & Family | 3.05× | ||
| 07 | Doctor of Medicine | Business & Career | 2.56× | ||
| 08 | General practitioner | Health | 2.47× | ||
| 09 | Subscription business model | Shopping | 2.37× | ||
| 10 | Sanremo Music Festival | Music & Radio | 2.34× | ||
| 11 | Veterinary medicine | Business & Career | 2.18× | ||
| 12 | Zoo | Kids & Family | 2.11× | ||
| 13 | Volunteering | Politics & Society | 2.00× | ||
| 14 | Milk | Food & Beverages | 1.98× | ||
| 15 | Mediaset | Technology & Electronics | 1.98× | ||
| 16 | Nonprofit organization | Politics & Society | 1.80× | ||
| 17 | Musical theatre | Movies & TV | 1.72× | ||
| 18 | Singer-songwriter | Music & Radio | 1.62× | ||
| 19 | Confectionery | Food & Beverages | 1.60× | ||
| 20 | Meat | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Community Orientation | OPEN | 1.66× | |
| Spirituality | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.