Insect Audience in Germany
Insect has an estimated audience of 3,760,420 people in Germany. 58.9% are female, 41.1% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Satire, Tagesschau, German television comedy, Allgäu, Mosquito.
The average Insect fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Insect audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Insect fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.2 |
| Estimated audience size | 3,760,420 |
Audience persona
The typical Insect fan in Germany is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 875,130 | 1.06× |
| Baden-Württemberg | 574,863 | 1.12× |
| Bayern | 561,496 | 0.93× |
| Niedersachsen | 354,531 | 0.97× |
| Hessen | 242,991 | 0.85× |
| Sachsen | 205,945 | 1.12× |
| Rheinland-Pfalz | 199,341 | 1.06× |
| Berlin | 141,958 | 0.84× |
| Schleswig-Holstein | 128,820 | 0.95× |
| Brandenburg | 122,521 | 1.05× |
| Thüringen | 117,316 | 1.22× |
| Sachsen-Anhalt | 96,232 | 0.99× |
| Hamburg | 76,707 | 0.9× |
| Mecklenburg-Vorpommern | 63,530 | 0.88× |
| Saarland | 42,103 | 0.91× |
| Bremen | 36,457 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Tagesschau | 2.44× | Movies & TV |
| German television comedy | 7.05× | Movies & TV |
| Allgäu | 6.49× | Travel & Leisure |
| Mosquito | 13.56× | Pets & Animals |
| Scooby-Doo | 4.94× | Movies & TV |
| Pets | 1.81× | Pets & Animals |
| Eintracht Frankfurt | 2.5× | Sports |
| Casino | 5.36× | Games |
| Fachhochschule | 6.54× | Business & Career |
| Country rap | 5.18× | Music & Radio |
| Flowering plant | 3.78× | Home & Garden |
| Fressnapf | 2.98× | Shopping |
| Cat food | 2.85× | Pets & Animals |
| Kurdistan | 7.6× | Travel & Leisure |
| ICloud | 3.89× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.84× | Movies & TV |
| Family | 1.56× | Kids & Family |
| Automobiles | 1.58× | Cars & Mobility |
| Wetter.com | 1.87× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.73 |
| Spirituality | BALANCE | 1.52 |
| Tradition | CONSERVATISM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Patriotism | CONSERVATISM | 1.3 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
See Insect audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Insect have in Germany?
Insect has an estimated audience of 3,760,420 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Insect fans?
58.9% of Insect fans are female, 41.1% are male, with an average age of 42.2 years.
Which brands do Insect fans like most?
Insect fans show strongest brand affinity for Satire (8.81×), Tagesschau (2.44×), and German television comedy (7.05×) over the country average.
Where do Insect fans live in Germany?
Insect fans in Germany are most concentrated in Nordrhein-Westfalen (reach 875,130), Baden-Württemberg (reach 574,863), and Bayern (reach 561,496). These three regions account for the largest share of the active audience.
What other brands do Insect fans also like?
Beyond Insect itself, the audience over-indexes on Tagesschau (2.44×), German television comedy (7.05×), Allgäu (6.49×), and Mosquito (13.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.