A data profile of the people who buy, follow and care about Insect in Spain — modelled from more than twelve digital signal sources. Insect has an estimated audience of 3,649,138 people in Spain.
Insect has an estimated audience of 3,649,138 people in Spain. 56.2% are female, 43.8% are male, average age 47.0. Top brand affinities: Satire, Iberia (airline), WhatsApp, Nonprofit organization, Refrigerator.
Top brand affinities include Satire, Iberia (airline), WhatsApp, with strongest over-indexing on Satire (6.94× the country average).
Demographically, the Insect audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Insect fan in Spain is more female, around 47.0 years old, with strong Individualism tendencies and a notable affinity for Satire.
The key figures that characterise the Insect profile in Spain.
56.2% are female, 43.8% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 47.0 |
| Estimated audience size | 3,649,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Insect audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Insect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orchidaceae | Home & Garden | 12.50× | ||
| 02 | New Testament | Politics & Society | 7.32× | ||
| 03 | Satire | Literature | 6.94× | ||
| 04 | Broadway theatre | Travel & Leisure | 4.15× | ||
| 05 | Volunteering | Politics & Society | 3.61× | ||
| 06 | Refrigerator | Home & Garden | 3.59× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 3.39× | ||
| 08 | Reptiles | Pets & Animals | 3.33× | ||
| 09 | Political science | Business & Career | 3.09× | ||
| 10 | Nonprofit organization | Politics & Society | 3.04× | ||
| 11 | Preventive healthcare | Health | 2.68× | ||
| 12 | Breaking news | Movies & TV | 2.67× | ||
| 13 | Genetics | Kids & Family | 2.59× | ||
| 14 | Internet & Social Media | 2.22× | |||
| 15 | Iberia (airline) | Travel & Leisure | 2.19× | ||
| 16 | Innovation | Business & Career | 2.03× | ||
| 17 | Distilled beverage | Food & Beverages | 1.92× | ||
| 18 | IBEX 35 | Business & Career | 1.87× | ||
| 19 | Aldi | Shopping | 1.67× | ||
| 20 | Caixabank | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.34× | |
| Patriotism | CONSERVATISM | 2.32× | |
| Community Orientation | OPEN | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.83× | |
| Indulgence | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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