A data profile of the people who buy, follow and care about Insect in India — modelled from more than twelve digital signal sources. Insect has an estimated audience of 5,286,068 people in India.
Insect has an estimated audience of 5,286,068 people in India. 20.5% are female, 79.5% are male, average age 32.8. Top brand affinities: Mosquito, Snake, Hamster, Bed bug, Internet celebrity.
Top brand affinities include Mosquito, Snake, Hamster, with strongest over-indexing on Mosquito (18.71× the country average).
Demographically, the Insect audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Insect fan in India is more male, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Mosquito.
The key figures that characterise the Insect profile in India.
20.5% are female, 79.5% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 32.8 |
| Estimated audience size | 5,286,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Insect audience comes from India.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Insect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed bug | Home & Garden | 23.11× | ||
| 02 | Hamster | Pets & Animals | 21.38× | ||
| 03 | Mosquito | Pets & Animals | 18.71× | ||
| 04 | England national football team | Sports | 11.27× | ||
| 05 | Kaley Cuoco | Movies & TV | 9.14× | ||
| 06 | Snake | Pets & Animals | 7.07× | ||
| 07 | Pesticide | Home & Garden | 5.27× | ||
| 08 | Reptiles | Pets & Animals | 3.83× | ||
| 09 | Zoo | Kids & Family | 3.46× | ||
| 10 | Animal rights | Politics & Society | 3.16× | ||
| 11 | Mission: Impossible | Movies & TV | 2.95× | ||
| 12 | Handball | Sports | 2.57× | ||
| 13 | Internet celebrity | Internet & Social Media | 2.49× | ||
| 14 | Rail transport | Travel & Leisure | 2.09× | ||
| 15 | Real property | Home & Garden | 1.89× | ||
| 16 | Videography | Internet & Social Media | 1.77× | ||
| 17 | Nonprofit organization | Politics & Society | 1.69× | ||
| 18 | Religion | Business & Career | 1.67× | ||
| 19 | Activism | Politics & Society | 1.67× | ||
| 20 | Innovation | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Spirituality | BALANCE | 1.67× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.51× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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