A data profile of the people who buy, follow and care about Insect in Portugal — modelled from more than twelve digital signal sources. Insect has an estimated audience of 1,523,466 people in Portugal.
The average Insect fan in Portugal is 47.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Dogs, FlixBus, with strongest over-indexing on WhatsApp (1.56× the country average).
Demographically, the Insect audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Insect fan in Portugal is more female, around 47.0 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Insect profile in Portugal.
58.8% are female, 41.2% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 47.0 |
| Estimated audience size | 1,523,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Insect audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
Where the Insect audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.07× | |
| 02 | Portalegre District | ~20K | 1.07× | |
| 03 | Guarda District | ~20K | 1.05× | |
| 04 | Faro District | ~100K | 1.04× | |
| 05 | Évora District | ~30K | 1.04× | |
| 06 | Beja District | ~30K | 1.04× | |
| 07 | Vila Real District | ~30K | 1.02× | |
| 08 | Lisbon District | ~500K | 1.01× | |
| 09 | Castelo Branco District | ~30K | 1.00× | |
| 10 | Madeira | ~40K | 0.98× | |
| 11 | Azores | ~40K | 0.98× | |
| 12 | Viana do Castelo District | ~40K | 0.98× | |
| 13 | Viseu District | ~50K | 0.97× | |
| 14 | Setúbal District | ~200K | 0.96× | |
| 15 | Coimbra District | ~70K | 0.96× | |
| 16 | Leiria District | ~80K | 0.94× | |
| 17 | Aveiro District | ~100K | 0.92× | |
| 18 | Braga District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.86× | |
| 20 | Santarém District | ~60K | 0.86× |
The strongest cross-interests of the Insect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 1.97× | ||
| 02 | Microwave oven | Home & Garden | 1.94× | ||
| 03 | Animal rights | Politics & Society | 1.93× | ||
| 04 | Nonprofit organization | Politics & Society | 1.79× | ||
| 05 | Dogs | Pets & Animals | 1.73× | ||
| 06 | First-person shooter games | Games | 1.66× | ||
| 07 | Veterinary medicine | Business & Career | 1.66× | ||
| 08 | Charity and causes | Business & Career | 1.65× | ||
| 09 | Musical theatre | Movies & TV | 1.63× | ||
| 10 | Romance novels | Literature | 1.63× | ||
| 11 | FlixBus | Cars & Mobility | 1.60× | ||
| 12 | Tradition | Politics & Society | 1.59× | ||
| 13 | Internet & Social Media | 1.56× | |||
| 14 | Electronic music | Music & Radio | 1.56× | ||
| 15 | Blues music | Music & Radio | 1.54× | ||
| 16 | Subscription business model | Shopping | 1.53× | ||
| 17 | Online newspaper | News | 1.52× | ||
| 18 | Real property | Home & Garden | 1.51× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.51× | ||
| 20 | Black Friday (shopping) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Tradition | CONSERVATISM | 1.59× | |
| Pet Ownership | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Spirituality | BALANCE | 0.93× | |
| Design Affinity | PREMIUM | 0.94× |
Insect has an estimated audience of 1,523,466 people in Portugal, concentrated in Lisbon District and Porto District.
58.8% of Insect fans are female, 41.2% are male, with an average age of 47.0 years.
Insect fans show strongest brand affinity for WhatsApp (1.56×), Dogs (1.73×), and FlixBus (1.6×) over the country average.
Insect fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Insect itself, the audience over-indexes on Dogs (1.73×), FlixBus (1.6×), Electronic music (1.56×), and Nonprofit organization (1.79×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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