A data profile of the people who buy, follow and care about Subscription business model in Portugal — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 1,715,612 people in Portugal.
The average Subscription business model fan in Portugal is 45.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include IKEA, Portuguese language, X, with strongest over-indexing on IKEA (1.52× the country average).
Demographically, the Subscription business model audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Subscription business model fan in Portugal is more female, around 45.9 years old, with strong Pet Ownership tendencies and a notable affinity for IKEA.
The key figures that characterise the Subscription business model profile in Portugal.
57.4% are female, 42.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.9 |
| Estimated audience size | 1,715,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Subscription business model audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.3% |
| India | 6.8% |
| United Kingdom | 6.1% |
Where the Subscription business model audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Leiria District | ~100K | 1.08× | |
| 02 | Aveiro District | ~100K | 1.04× | |
| 03 | Faro District | ~100K | 1.02× | |
| 04 | Braga District | ~200K | 1.01× | |
| 05 | Setúbal District | ~200K | 0.99× | |
| 06 | Porto District | ~300K | 0.93× | |
| 07 | Santarém District | ~80K | 0.93× | |
| 08 | Lisbon District | ~500K | 0.91× |
The strongest cross-interests of the Subscription business model audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfie | Internet & Social Media | 1.71× | ||
| 02 | Television network | Movies & TV | 1.59× | ||
| 03 | Obituary | Literature | 1.58× | ||
| 04 | NOS (Portuguese media company) | Movies & TV | 1.55× | ||
| 05 | Online newspaper | News | 1.55× | ||
| 06 | Television station | Movies & TV | 1.55× | ||
| 07 | Political party | Politics & Society | 1.54× | ||
| 08 | Crossword | Games | 1.54× | ||
| 09 | Logitravel | Travel & Leisure | 1.54× | ||
| 10 | X | Internet & Social Media | 1.53× | ||
| 11 | Breaking news | Movies & TV | 1.53× | ||
| 12 | Insect | Pets & Animals | 1.53× | ||
| 13 | Mozambique | Travel & Leisure | 1.53× | ||
| 14 | IKEA | Home & Garden | 1.52× | ||
| 15 | Portuguese language | Politics & Society | 1.52× | ||
| 16 | Kinship | Kids & Family | 1.52× | ||
| 17 | Mammal | Pets & Animals | 1.51× | ||
| 18 | Kindergarten | Kids & Family | 1.51× | ||
| 19 | Celebrity | Movies & TV | 1.50× | ||
| 20 | News magazine | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.35× | |
| Creativity | OPEN | 1.33× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.84× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Travelling | THRILL | 0.93× |
Subscription business model has an estimated audience of 1,715,612 people in Portugal, concentrated in Lisbon District and Porto District.
57.4% of Subscription business model fans are female, 42.6% are male, with an average age of 45.9 years.
Subscription business model fans show strongest brand affinity for IKEA (1.52×), Portuguese language (1.52×), and X (1.53×) over the country average.
Subscription business model fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Subscription business model itself, the audience over-indexes on Portuguese language (1.52×), X (1.53×), NOS (Portuguese media company) (1.55×), and Mammal (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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