A data profile of the people who buy, follow and care about Selfie in Portugal — modelled from more than twelve digital signal sources. Selfie has an estimated audience of 1,642,311 people in Portugal.
The average Selfie fan in Portugal is 46.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Big Brother (TV series), Lidl, Music download, with strongest over-indexing on Big Brother (TV series) (2.35× the country average).
Demographically, the Selfie audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Selfie fan in Portugal is more female, around 46.4 years old, with strong Tradition tendencies and a notable affinity for Big Brother (TV series).
The key figures that characterise the Selfie profile in Portugal.
69.3% are female, 30.7% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 46.4 |
| Estimated audience size | 1,642,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Selfie audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 13.9% |
| China | 13.4% |
| Japan | 8.7% |
Where the Selfie audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~100K | 1.54× | |
| 02 | Portalegre District | ~30K | 1.44× | |
| 03 | Braga District | ~200K | 1.43× | |
| 04 | Lisbon District | ~700K | 1.35× | |
| 05 | Porto District | ~400K | 1.25× | |
| 06 | Santarém District | ~100K | 1.25× | |
| 07 | Setúbal District | ~200K | 1.21× | |
| 08 | Aveiro District | ~100K | 1.18× | |
| 09 | Beja District | ~30K | 1.09× | |
| 10 | Viseu District | ~60K | 1.02× | |
| 11 | Évora District | ~30K | 0.98× | |
| 12 | Azores | ~40K | 0.97× | |
| 13 | Leiria District | ~80K | 0.92× | |
| 14 | Viana do Castelo District | ~40K | 0.88× | |
| 15 | Bragança District | ~20K | 0.83× | |
| 16 | Vila Real District | ~20K | 0.82× | |
| 17 | Guarda District | ~20K | 0.80× | |
| 18 | Castelo Branco District | ~20K | 0.73× | |
| 19 | Faro District | ~70K | 0.67× | |
| 20 | Madeira | ~30K | 0.59× |
The strongest cross-interests of the Selfie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music download | Technology & Electronics | 2.88× | ||
| 02 | Big Brother (TV series) | Movies & TV | 2.35× | ||
| 03 | MSN | News | 1.98× | ||
| 04 | IPTV | Technology & Electronics | 1.78× | ||
| 05 | Astrology | Health | 1.69× | ||
| 06 | Rádio Comercial | Music & Radio | 1.69× | ||
| 07 | Quiz | Games | 1.67× | ||
| 08 | Mercadona | Shopping | 1.65× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.64× | ||
| 10 | Bedding | Home & Garden | 1.60× | ||
| 11 | Auchan | Shopping | 1.59× | ||
| 12 | Intermarché | Shopping | 1.57× | ||
| 13 | Blouse | Fashion & Accessoires | 1.55× | ||
| 14 | Health care provider | Health | 1.55× | ||
| 15 | Handbags | Fashion & Accessoires | 1.54× | ||
| 16 | Parfois (fashion accessories) | Fashion & Accessoires | 1.53× | ||
| 17 | Human nutrition | Food & Beverages | 1.53× | ||
| 18 | Lidl | Shopping | 1.51× | ||
| 19 | NOS (Portuguese media company) | Movies & TV | 1.51× | ||
| 20 | Novella | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Creativity | OPEN | 1.31× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Sustainability | BALANCE | 0.88× |
Selfie has an estimated audience of 1,642,311 people in Portugal, concentrated in Lisbon District and Porto District.
69.3% of Selfie fans are female, 30.7% are male, with an average age of 46.4 years.
Selfie fans show strongest brand affinity for Big Brother (TV series) (2.35×), Lidl (1.51×), and Music download (2.88×) over the country average.
Selfie fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Selfie itself, the audience over-indexes on Lidl (1.51×), Music download (2.88×), Mercadona (1.65×), and Auchan (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Selfie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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