A data profile of the people who buy, follow and care about IPTV in Portugal — modelled from more than twelve digital signal sources. IPTV has an estimated audience of 2,505,032 people in Portugal.
IPTV has an estimated audience of 2,505,032 people in Portugal. 59.4% are female, 40.6% are male, average age 47.0. Top brand affinities: Big Brother (TV series), Selfie, Music download, Digital media player, Compact car.
Top brand affinities include Big Brother (TV series), Selfie, Music download, with strongest over-indexing on Big Brother (TV series) (1.61× the country average).
Demographically, the IPTV audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Tradition, Patriotism.
The typical IPTV fan in Portugal is more female, around 47.0 years old, with strong Tradition tendencies and a notable affinity for Big Brother (TV series).
The key figures that characterise the IPTV profile in Portugal.
59.4% are female, 40.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 47.0 |
| Estimated audience size | 2,505,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 39% |
of the worldwide IPTV audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 27.9% |
| Brazil | 6.2% |
| Mexico | 3.5% |
The strongest cross-interests of the IPTV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Compact car | Cars & Mobility | 1.96× | ||
| 02 | Russell Crowe | Movies & TV | 1.80× | ||
| 03 | Selfie | Internet & Social Media | 1.76× | ||
| 04 | Manuel Luís Goucha | Movies & TV | 1.76× | ||
| 05 | Secret Story (Portugal) | Movies & TV | 1.75× | ||
| 06 | Digital media player | Technology & Electronics | 1.72× | ||
| 07 | AmazonFresh | Shopping | 1.72× | ||
| 08 | Music download | Technology & Electronics | 1.71× | ||
| 09 | Home Based Business | Business & Career | 1.64× | ||
| 10 | Tony Carreira | Music & Radio | 1.62× | ||
| 11 | Big Brother (TV series) | Movies & TV | 1.61× | ||
| 12 | Public relations | Business & Career | 1.60× | ||
| 13 | Accordion | Music & Radio | 1.58× | ||
| 14 | SEAT Leon | Cars & Mobility | 1.57× | ||
| 15 | Savate | Sports | 1.56× | ||
| 16 | GlaxoSmithKline | Health | 1.54× | ||
| 17 | Reborn doll | Kids & Family | 1.52× | ||
| 18 | Impresa | Movies & TV | 1.51× | ||
| 19 | Wedding music | Music & Radio | 1.51× | ||
| 20 | Amazon Echo | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.17× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Sustainability | BALANCE | 0.83× | |
| Early Adopter Mentality | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for IPTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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