A data profile of the people who buy, follow and care about IPTV in Spain — modelled from more than twelve digital signal sources. IPTV has an estimated audience of 2,015,079 people in Spain.
The average IPTV fan in Spain is 44.8 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include FilmAffinity, El Mundo Deportivo (newspaper), Real Sociedad, with strongest over-indexing on FilmAffinity (3.6× the country average).
Demographically, the IPTV audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical IPTV fan in Spain is more male, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for FilmAffinity.
The key figures that characterise the IPTV profile in Spain.
38.2% are female, 61.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 44.8 |
| Estimated audience size | 2,015,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide IPTV audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.9% |
| Brazil | 6.2% |
| Mexico | 3.5% |
Where the IPTV audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~500K | 1.34× | |
| 02 | Region of Murcia | ~90K | 1.28× | |
| 03 | Castilla-La Mancha | ~100K | 1.24× | |
| 04 | Comunidad Valenciana | ~300K | 1.16× | |
| 05 | Community of Madrid | ~400K | 1.14× | |
| 06 | Extremadura | ~50K | 1.12× | |
| 07 | Castile and León | ~90K | 1.05× | |
| 08 | Galicia | ~90K | 0.99× | |
| 09 | Catalonia | ~300K | 0.94× | |
| 10 | Principality of Asturias | ~40K | 0.93× | |
| 11 | Aragon | ~50K | 0.91× | |
| 12 | Cantabria | ~20K | 0.90× | |
| 13 | La Rioja | ~10K | 0.89× | |
| 14 | Basque Autonomous Country | ~70K | 0.86× | |
| 15 | Canary Islands | ~90K | 0.85× | |
| 16 | Navarre | ~20K | 0.78× | |
| 17 | Balearic Islands | ~40K | 0.74× |
The strongest cross-interests of the IPTV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FilmAffinity | Movies & TV | 3.60× | ||
| 02 | Real Sociedad | Sports | 2.84× | ||
| 03 | El Mundo Deportivo (newspaper) | News | 2.49× | ||
| 04 | Formula One | Sports | 2.10× | ||
| 05 | Marca (newspaper) | News | 2.09× | ||
| 06 | MotoGP | Sports | 1.99× | ||
| 07 | Canada | Travel & Leisure | 1.93× | ||
| 08 | Público (Spain) | News | 1.87× | ||
| 09 | DIRECTV Sports | Movies & TV | 1.78× | ||
| 10 | Iberia (airline) | Travel & Leisure | 1.72× | ||
| 11 | TikTok | Internet & Social Media | 1.71× | ||
| 12 | Video | Movies & TV | 1.69× | ||
| 13 | Leisure | Travel & Leisure | 1.60× | ||
| 14 | Comedy movies | Movies & TV | 1.60× | ||
| 15 | La Vanguardia | News | 1.55× | ||
| 16 | YouTube | Movies & TV | 1.54× | ||
| 17 | Soccer | Sports | 1.53× | ||
| 18 | Photography | Arts & Culture | 1.53× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Magazines | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.55× | |
| Extroversion | THRILL | 1.53× | |
| Patriotism | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.93× |
IPTV has an estimated audience of 2,015,079 people in Spain, concentrated in Andalusia and Community of Madrid.
38.2% of IPTV fans are female, 61.8% are male, with an average age of 44.8 years.
IPTV fans show strongest brand affinity for FilmAffinity (3.6×), El Mundo Deportivo (newspaper) (2.49×), and Real Sociedad (2.84×) over the country average.
IPTV fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~400K), and Catalonia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond IPTV itself, the audience over-indexes on El Mundo Deportivo (newspaper) (2.49×), Real Sociedad (2.84×), DIRECTV Sports (1.78×), and Soccer (1.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for IPTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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