A data profile of the people who buy, follow and care about IPTV in United Kingdom — modelled from more than twelve digital signal sources. IPTV has an estimated audience of 2,973,256 people in United Kingdom.
The average IPTV fan in United Kingdom is 41.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Olivia Cooke, Television network, Cable television, with strongest over-indexing on Olivia Cooke (16.33× the country average).
Demographically, the IPTV audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical IPTV fan in United Kingdom is more male, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Olivia Cooke.
The key figures that characterise the IPTV profile in United Kingdom.
44.4% are female, 55.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 41.8 |
| Estimated audience size | 2,973,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide IPTV audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.9% |
| Brazil | 6.2% |
| Mexico | 3.5% |
Where the IPTV audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.46× | |
| 02 | Yorkshire and the Humber | ~300K | 1.34× | |
| 03 | North East | ~100K | 1.24× | |
| 04 | England | ~2M | 1.14× | |
| 05 | Scotland | ~300K | 1.04× | |
| 06 | Northern Ireland | ~90K | 0.96× | |
| 07 | East Midlands | ~200K | 0.90× | |
| 08 | South East | ~400K | 0.89× | |
| 09 | Wales | ~100K | 0.88× | |
| 10 | East of England | ~200K | 0.85× | |
| 11 | South West | ~200K | 0.82× | |
| 12 | North West | ~200K | 0.53× |
The strongest cross-interests of the IPTV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DirecTV | Movies & TV | 20.71× | ||
| 02 | LG TV | Technology & Electronics | 18.89× | ||
| 03 | Olivia Cooke | Movies & TV | 16.33× | ||
| 04 | Disney, Oklahoma | POI | 15.53× | ||
| 05 | Air Canada | Travel & Leisure | 10.69× | ||
| 06 | Comcast | Technology & Electronics | 8.76× | ||
| 07 | Matt Smith (actor) | Movies & TV | 7.33× | ||
| 08 | Peter Dinklage | Movies & TV | 6.60× | ||
| 09 | TLC (TV network) | Movies & TV | 5.45× | ||
| 10 | Cable television | Technology & Electronics | 5.33× | ||
| 11 | Television network | Movies & TV | 4.89× | ||
| 12 | Television station | Movies & TV | 4.64× | ||
| 13 | Satellite television | Technology & Electronics | 3.81× | ||
| 14 | Sky Bet | Games | 2.11× | ||
| 15 | Video on demand | Movies & TV | 2.09× | ||
| 16 | Televisions | Technology & Electronics | 1.93× | ||
| 17 | Instant messaging | Internet & Social Media | 1.83× | ||
| 18 | William Hill (bookmaker) | Games | 1.66× | ||
| 19 | Broadcasting | Movies & TV | 1.64× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Spirituality | BALANCE | 1.48× | |
| Patriotism | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.93× | |
| Creativity | OPEN | 0.96× | |
| Pet Ownership | JOY | 0.99× |
IPTV has an estimated audience of 2,973,256 people in United Kingdom, concentrated in England and South East.
44.4% of IPTV fans are female, 55.6% are male, with an average age of 41.8 years.
IPTV fans show strongest brand affinity for Olivia Cooke (16.33×), Television network (4.89×), and Cable television (5.33×) over the country average.
IPTV fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond IPTV itself, the audience over-indexes on Television network (4.89×), Cable television (5.33×), Air Canada (10.69×), and Televisions (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for IPTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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