A data profile of the people who buy, follow and care about Cable television in United Kingdom — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 4,314,867 people in United Kingdom.
The average Cable television fan in United Kingdom is 42.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Alexandra Daddario, Google Maps, with strongest over-indexing on Wikipedia (7.81× the country average).
Demographically, the Cable television audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cable television fan in United Kingdom is more male, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cable television profile in United Kingdom.
41.6% are female, 58.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 42.1 |
| Estimated audience size | 4,314,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Cable television audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
Where the Cable television audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.28× | |
| 02 | England | ~3M | 1.25× | |
| 03 | Yorkshire and the Humber | ~400K | 1.18× | |
| 04 | North East | ~200K | 1.10× | |
| 05 | South East | ~600K | 0.98× | |
| 06 | Northern Ireland | ~100K | 0.98× | |
| 07 | South West | ~300K | 0.97× | |
| 08 | Scotland | ~400K | 0.96× | |
| 09 | Wales | ~200K | 0.96× | |
| 10 | East Midlands | ~300K | 0.94× | |
| 11 | East of England | ~400K | 0.92× | |
| 12 | North West | ~400K | 0.84× |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 8.17× | ||
| 02 | Wikipedia | Internet & Social Media | 7.81× | ||
| 03 | Liam Neeson | Movies & TV | 5.37× | ||
| 04 | IPTV | Technology & Electronics | 5.33× | ||
| 05 | Broadcasting of sports events | Movies & TV | 5.19× | ||
| 06 | Country rap | Music & Radio | 5.15× | ||
| 07 | Sketch comedy | Movies & TV | 5.03× | ||
| 08 | Talk radio | Music & Radio | 4.05× | ||
| 09 | Esso | Cars & Mobility | 3.26× | ||
| 10 | Risk management | Business & Career | 3.26× | ||
| 11 | Betfair | Games | 3.16× | ||
| 12 | Google Maps | Internet & Social Media | 3.09× | ||
| 13 | Satire | Literature | 3.07× | ||
| 14 | Google Drive | Technology & Electronics | 3.02× | ||
| 15 | Office 365 | Technology & Electronics | 2.60× | ||
| 16 | Refrigerator | Home & Garden | 2.18× | ||
| 17 | William Hill (bookmaker) | Games | 2.11× | ||
| 18 | Internet & Social Media | 1.95× | |||
| 19 | Hobby | Home & Garden | 1.92× | ||
| 20 | Superman | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Patriotism | CONSERVATISM | 1.54× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.80× |
Cable television has an estimated audience of 4,314,867 people in United Kingdom, concentrated in England and South East.
41.6% of Cable television fans are female, 58.4% are male, with an average age of 42.1 years.
Cable television fans show strongest brand affinity for Wikipedia (7.81×), Alexandra Daddario (8.17×), and Google Maps (3.09×) over the country average.
Cable television fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cable television itself, the audience over-indexes on Alexandra Daddario (8.17×), Google Maps (3.09×), Sketch comedy (5.03×), and Google Drive (3.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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