Cable television Audience in Brazil
Cable television has an estimated audience of 11,293,621 people in Brazil. 55.5% are female, 44.5% are male, average age 39.9. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Polo Ralph Lauren, São Paulo FC, Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Polo Ralph Lauren, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.73× the country average). Demographically, the Cable television audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Technology & Electronics · Type: Topic
Demographics of Cable television fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.9 |
| Estimated audience size | 11,293,621 |
Audience persona
The typical Cable television fan in Brazil is more female, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.73× | Sports |
| Sport Club Corinthians Paulista | 1.81× | Sports |
| Polo Ralph Lauren | 14.21× | Fashion & Accessoires |
| São Paulo FC | 1.7× | Sports |
| Cruzeiro Esporte Clube | 1.57× | Sports |
| Nature | 1.81× | Home & Garden |
| Seleção Brasileira | 1.74× | Sports |
| 1.67× | Internet & Social Media | |
| Claro TV | 4.04× | Movies & TV |
| Neymar | 1.69× | Sports |
| Preta Gil | 1.73× | Music & Radio |
| Mixed martial arts | 3.63× | Sports |
| Sport Club Internacional | 1.57× | Sports |
| Family | 1.51× | Kids & Family |
| Localiza | 2.37× | Cars & Mobility |
| Social media | 1.61× | Business & Career |
| Forró | 2.37× | Music & Radio |
| UEFA Champions League | 1.81× | Sports |
| Video games | 1.56× | Games |
| Grêmio Foot-Ball Porto Alegrense | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.65 |
| Tradition | CONSERVATISM | 1.36 |
| Spirituality | BALANCE | 1.33 |
| Risk Appetite | THRILL | 1.28 |
| Social Media Usage | JOY | 1.23 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
See Cable television audiences in other countries
- Cable television — Germany
- Cable television — United States
- Cable television — United Kingdom
- Cable television — France
- Cable television — Italy
- Cable television — Spain
- Cable television — Japan
- Cable television — South Korea
- Cable television — India
- Cable television — Canada
- Cable television — Mexico
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.