A data profile of the people who buy, follow and care about Cable television in Brazil — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 11,293,621 people in Brazil.
Cable television has an estimated audience of 11,293,621 people in Brazil. 55.5% are female, 44.5% are male, average age 39.9. Top brand affinities: Liam Neeson, MSN, Electronic music, Claro TV, Bryan Cranston.
Top brand affinities include Liam Neeson, MSN, Electronic music, with strongest over-indexing on Liam Neeson (5.93× the country average).
Demographically, the Cable television audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Cable television fan in Brazil is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Liam Neeson.
The key figures that characterise the Cable television profile in Brazil.
55.5% are female, 44.5% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.9 |
| Estimated audience size | 11,293,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Cable television audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orlando Bloom | Movies & TV | 5.99× | ||
| 02 | Liam Neeson | Movies & TV | 5.93× | ||
| 03 | Bryan Cranston | Movies & TV | 5.80× | ||
| 04 | AT&T | Technology & Electronics | 4.86× | ||
| 05 | Claro TV | Movies & TV | 2.89× | ||
| 06 | Manaus | Travel & Leisure | 2.72× | ||
| 07 | Roku | Movies & TV | 2.65× | ||
| 08 | Spanish language | Politics & Society | 2.27× | ||
| 09 | IPTV | Technology & Electronics | 2.11× | ||
| 10 | MSN | News | 1.94× | ||
| 11 | The Big Bang Theory | Movies & TV | 1.92× | ||
| 12 | Ceará | Travel & Leisure | 1.72× | ||
| 13 | Bossa nova | Music & Radio | 1.71× | ||
| 14 | Radio | Technology & Electronics | 1.64× | ||
| 15 | Telecommunication | Technology & Electronics | 1.59× | ||
| 16 | Microsoft | Technology & Electronics | 1.57× | ||
| 17 | Wikipedia | Internet & Social Media | 1.57× | ||
| 18 | Electronic music | Music & Radio | 1.56× | ||
| 19 | New York City | Travel & Leisure | 1.52× | ||
| 20 | Reggae | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Tradition | CONSERVATISM | 1.30× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.72× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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