A data profile of the people who buy, follow and care about Cable television in Canada — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 3,901,355 people in Canada.
The average Cable television fan in Canada is 41.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Michael Jackson, Smart TV, with strongest over-indexing on Real property (1.56× the country average).
Demographically, the Cable television audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cable television fan in Canada is more male, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Cable television profile in Canada.
44.4% are female, 55.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 41.8 |
| Estimated audience size | 3,901,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Cable television audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
Where the Cable television audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.29× | |
| 02 | British Columbia | ~700K | 1.14× | |
| 03 | Alberta | ~500K | 1.09× | |
| 04 | Nova Scotia | ~100K | 1.03× | |
| 05 | Manitoba | ~100K | 0.99× | |
| 06 | Saskatchewan | ~100K | 0.98× | |
| 07 | Prince Edward Island | ~20K | 0.98× | |
| 08 | Newfoundland and Labrador | ~50K | 0.92× | |
| 09 | Quebec | ~800K | 0.85× |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AT&T | Technology & Electronics | 4.25× | ||
| 02 | Italo disco | Music & Radio | 3.97× | ||
| 03 | Bell TV | Movies & TV | 2.59× | ||
| 04 | Roku | Movies & TV | 2.35× | ||
| 05 | Smart TV | Technology & Electronics | 2.23× | ||
| 06 | Pay television | Movies & TV | 1.84× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.76× | ||
| 08 | Rogers Communications | Technology & Electronics | 1.76× | ||
| 09 | Emily Blunt | Movies & TV | 1.74× | ||
| 10 | Internet service provider | Technology & Electronics | 1.72× | ||
| 11 | John Travolta | Movies & TV | 1.71× | ||
| 12 | Western Union | Business & Career | 1.69× | ||
| 13 | Minnesota Wild | Sports | 1.63× | ||
| 14 | ESPN | Movies & TV | 1.60× | ||
| 15 | Real property | Home & Garden | 1.56× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 17 | Family car | Cars & Mobility | 1.53× | ||
| 18 | New Zealand | Travel & Leisure | 1.51× | ||
| 19 | Yahoo! | Internet & Social Media | 1.51× | ||
| 20 | Michael Jackson | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Quality Awareness | PREMIUM | 1.20× | |
| Family Orientation | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.76× | |
| Luxury Orientation | PREMIUM | 0.78× |
Cable television has an estimated audience of 3,901,355 people in Canada, concentrated in Ontario and Quebec.
44.4% of Cable television fans are female, 55.6% are male, with an average age of 41.8 years.
Cable television fans show strongest brand affinity for Real property (1.56×), Michael Jackson (1.5×), and Smart TV (2.23×) over the country average.
Cable television fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~800K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cable television itself, the audience over-indexes on Michael Jackson (1.5×), Smart TV (2.23×), AT&T (4.25×), and Western Union (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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