A data profile of the people who buy, follow and care about Cable television in Mexico — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 5,512,276 people in Mexico.
Cable television has an estimated audience of 5,512,276 people in Mexico. 43.8% are female, 56.2% are male, average age 34.0. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (243.85× the country average).
Demographically, the Cable television audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Cable television fan in Mexico is more male, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Cable television profile in Mexico.
43.8% are female, 56.2% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 34.0 |
| Estimated audience size | 5,512,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Cable television audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 467.88× | ||
| 02 | Costa Rica | Travel & Leisure | 450.22× | ||
| 03 | Shopping and fashion | Shopping | 243.85× | ||
| 04 | Game consoles | Technology & Electronics | 187.50× | ||
| 05 | Broadcasting of sports events | Movies & TV | 134.22× | ||
| 06 | Catholic Church | Politics & Society | 128.07× | ||
| 07 | Valentine's Day | Kids & Family | 96.59× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 94.81× | ||
| 09 | Travel agency | Travel & Leisure | 86.07× | ||
| 10 | Mobile game | Games | 80.88× | ||
| 11 | Sarcasm | Politics & Society | 79.92× | ||
| 12 | Banana | Food & Beverages | 69.67× | ||
| 13 | El País | News | 63.52× | ||
| 14 | Immigration | Politics & Society | 60.45× | ||
| 15 | Orange (fruit) | Food & Beverages | 57.38× | ||
| 16 | Pilsner | Food & Beverages | 53.28× | ||
| 17 | Dentistry | Business & Career | 51.23× | ||
| 18 | Machu Picchu | Travel & Leisure | 40.98× | ||
| 19 | Sexology | Kids & Family | 35.86× | ||
| 20 | Freeware | Technology & Electronics | 32.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.47× | |
| Travelling | THRILL | 22.23× | |
| Urban Lifestyle | OPEN | 4.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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