Cable television Audience in Mexico
Cable television has an estimated audience of 5,512,276 people in Mexico. 43.8% are female, 56.2% are male, average age 34.0. Top brand affinities: MSN, Broadcasting of sports events, Pedro Pascal, Catholic Church, Banana.
Top brand affinities include MSN, Broadcasting of sports events, Pedro Pascal, with strongest over-indexing on MSN (4.34× the country average). Demographically, the Cable television audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Category: Technology & Electronics · Type: Topic
Demographics of Cable television fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 34.0 |
| Estimated audience size | 5,512,276 |
Audience persona
The typical Cable television fan in Mexico is more male, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.34× | News |
| Broadcasting of sports events | 5.57× | Movies & TV |
| Pedro Pascal | 3.64× | Movies & TV |
| Catholic Church | 2.89× | Politics & Society |
| Banana | 3.14× | Food & Beverages |
| Game consoles | 2.37× | Technology & Electronics |
| Travel agency | 3.04× | Travel & Leisure |
| Sarcasm | 2.73× | Politics & Society |
| IPTV | 2.73× | Technology & Electronics |
| El País | 2.8× | News |
| Radio | 1.89× | Technology & Electronics |
| Freeware | 2.49× | Technology & Electronics |
| Immigration | 4.87× | Politics & Society |
| Dentistry | 2.4× | Business & Career |
| Pilsner | 4.01× | Food & Beverages |
| Orange (fruit) | 3.91× | Food & Beverages |
| High school | 2.93× | Business & Career |
| Papaya | 2.94× | Food & Beverages |
| Sexology | 2.57× | Kids & Family |
| Machu Picchu | 3.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.47 |
| Risk Appetite | THRILL | 1.25 |
| Travelling | THRILL | 1.24 |
| Urban Lifestyle | OPEN | 1.13 |
| Need for Security | CONSERVATISM | 1.09 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
See Cable television audiences in other countries
- Cable television — Germany
- Cable television — United States
- Cable television — United Kingdom
- Cable television — France
- Cable television — Italy
- Cable television — Spain
- Cable television — Brazil
- Cable television — Japan
- Cable television — South Korea
- Cable television — India
- Cable television — Canada
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.