Cable television Audience in Mexico
Cable television has an estimated audience of 5,512,276 people in Mexico. 43.8% are female, 56.2% are male, average age 34.0. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (243.85× the country average). Demographically, the Cable television audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Technology & Electronics · Type: Topic
Demographics of Cable television fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 34.0 |
| Estimated audience size | 5,512,276 |
Audience persona
The typical Cable television fan in Mexico is more male, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Cable television fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 243.85× | Shopping |
| Costa Rica | 450.22× | Travel & Leisure |
| Game consoles | 187.5× | Technology & Electronics |
| Catholic Church | 128.07× | Politics & Society |
| Mobile game | 80.88× | Games |
| Broadcasting of sports events | 134.22× | Movies & TV |
| Travel agency | 86.07× | Travel & Leisure |
| Sarcasm | 79.92× | Politics & Society |
| Banana | 69.67× | Food & Beverages |
| El País | 63.52× | News |
| Valentine's Day | 96.59× | Kids & Family |
| Dentistry | 51.23× | Business & Career |
| Exfoliation (cosmetology) | 94.81× | Beauty & Wellness |
| Freeware | 32.79× | Technology & Electronics |
| Orange (fruit) | 57.38× | Food & Beverages |
| Immigration | 60.45× | Politics & Society |
| Pilsner | 53.28× | Food & Beverages |
| Daily Horoscope | 467.88× | Internet & Social Media |
| Sexology | 35.86× | Kids & Family |
| Machu Picchu | 40.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.47 |
| Travelling | THRILL | 22.23 |
| Urban Lifestyle | OPEN | 4.64 |
| Risk Appetite | THRILL | 2.65 |
| Mindfulness | BALANCE | 1.42 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
See Cable television audiences in other countries
- Cable television — Germany
- Cable television — United States
- Cable television — United Kingdom
- Cable television — France
- Cable television — Italy
- Cable television — Spain
- Cable television — Brazil
- Cable television — Japan
- Cable television — South Korea
- Cable television — India
- Cable television — Canada
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.