A data profile of the people who buy, follow and care about Electronic music in Brazil — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 17,548,398 people in Brazil.
The average Electronic music fan in Brazil is 36.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Laughter, Animal, Spotify, with strongest over-indexing on Laughter (1.73× the country average).
Demographically, the Electronic music audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Electronic music fan in Brazil is more female, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Laughter.
The key figures that characterise the Electronic music profile in Brazil.
56.6% are female, 43.4% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 36.5 |
| Estimated audience size | 17,548,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Electronic music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Acre | ~70K | 1.17× | |
| 02 | Roraima | ~60K | 1.17× | |
| 03 | Amapá | ~70K | 1.06× | |
| 04 | Sergipe | ~200K | 1.04× | |
| 05 | Rondônia | ~200K | 1.04× | |
| 06 | Tocantins | ~100K | 1.01× | |
| 07 | Ceará | ~800K | 0.99× | |
| 08 | Rio Grande do Norte | ~300K | 0.99× | |
| 09 | Piauí | ~200K | 0.99× | |
| 10 | Alagoas | ~300K | 0.98× | |
| 11 | Paraíba | ~300K | 0.97× | |
| 12 | Mato Grosso do Sul | ~200K | 0.97× | |
| 13 | Santa Catarina | ~800K | 0.96× | |
| 14 | Amazonas | ~300K | 0.96× | |
| 15 | Maranhão | ~400K | 0.95× | |
| 16 | Mato Grosso | ~300K | 0.95× | |
| 17 | Espírito Santo | ~300K | 0.94× | |
| 18 | Federal District | ~300K | 0.94× | |
| 19 | Pernambuco | ~700K | 0.93× | |
| 20 | Pará | ~500K | 0.93× | |
| 21 | Rio Grande do Sul | ~900K | 0.91× | |
| 22 | Goiás | ~600K | 0.91× | |
| 23 | Rio de Janeiro | ~1.5M | 0.90× | |
| 24 | Paraná | ~1M | 0.90× | |
| 25 | Bahia | ~1M | 0.87× | |
| 26 | Minas Gerais | ~1.5M | 0.85× | |
| 27 | São Paulo | ~4M | 0.84× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 1.91× | ||
| 02 | Laughter | Movies & TV | 1.73× | ||
| 03 | Anthropology | Business & Career | 1.66× | ||
| 04 | Gamer | Games | 1.65× | ||
| 05 | Brazil national football team | Sports | 1.61× | ||
| 06 | Poetry | Literature | 1.61× | ||
| 07 | Vivo (telecommunications) | Technology & Electronics | 1.61× | ||
| 08 | Forró | Music & Radio | 1.59× | ||
| 09 | Spotify | Internet & Social Media | 1.58× | ||
| 10 | O Boticário | Shopping | 1.58× | ||
| 11 | Jesus | Politics & Society | 1.58× | ||
| 12 | Cable television | Technology & Electronics | 1.56× | ||
| 13 | Northeast Region, Brazil | Travel & Leisure | 1.55× | ||
| 14 | Animal | Pets & Animals | 1.54× | ||
| 15 | Coupons | Shopping | 1.53× | ||
| 16 | Samsung | Technology & Electronics | 1.53× | ||
| 17 | Michael Jackson | Music & Radio | 1.52× | ||
| 18 | Fiction books | Literature | 1.51× | ||
| 19 | Radio | Technology & Electronics | 1.51× | ||
| 20 | Handbags | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.26× | |
| Creativity | OPEN | 1.24× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Career Orientation | POWER | 0.93× | |
| Community Orientation | OPEN | 0.94× |
Electronic music has an estimated audience of 17,548,398 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.6% of Electronic music fans are female, 43.4% are male, with an average age of 36.5 years.
Electronic music fans show strongest brand affinity for Laughter (1.73×), Animal (1.54×), and Spotify (1.58×) over the country average.
Electronic music fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on Animal (1.54×), Spotify (1.58×), O Boticário (1.58×), and Jesus (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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