Electronic music Audience in Brazil
Electronic music has an estimated audience of 17,548,398 people in Brazil. 56.6% are female, 43.4% are male, average age 36.5. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Laughter, Animal, Spotify, O Boticário, Jesus.
The average Electronic music fan in Brazil is 36.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Laughter, Animal, Spotify, with strongest over-indexing on Laughter (1.73× the country average). Demographically, the Electronic music audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster
Demographics of Electronic music fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 36.5 |
| Estimated audience size | 17,548,398 |
Audience persona
The typical Electronic music fan in Brazil is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Laughter.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,611,774 | 0.79× |
| Rio de Janeiro | 1,334,462 | 0.81× |
| Minas Gerais | 1,256,277 | 0.69× |
| Paraná | 804,895 | 0.75× |
| Rio Grande do Sul | 763,729 | 0.74× |
| Ceará | 735,199 | 0.96× |
| Santa Catarina | 704,879 | 0.88× |
| Bahia | 597,666 | 0.52× |
| Pernambuco | 557,441 | 0.69× |
| Goiás | 376,769 | 0.56× |
| Pará | 357,844 | 0.62× |
| Rio Grande do Norte | 265,786 | 0.91× |
| Paraíba | 253,815 | 0.72× |
| Maranhão | 248,906 | 0.57× |
| Sergipe | 241,128 | 1.32× |
| Piauí | 233,102 | 0.96× |
| Espírito Santo | 230,305 | 0.63× |
| Alagoas | 217,965 | 0.85× |
| Amazonas | 205,676 | 0.68× |
| Rondônia | 202,072 | 1.38× |
| Federal District | 195,771 | 0.67× |
| Mato Grosso do Sul | 190,255 | 0.74× |
| Acre | 175,208 | 2.87× |
| Mato Grosso | 173,305 | 0.53× |
| Roraima | 151,579 | 3.06× |
| Tocantins | 133,066 | 1.15× |
| Amapá | 122,392 | 1.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laughter | 1.73× | Movies & TV |
| Animal | 1.54× | Pets & Animals |
| Spotify | 1.58× | Internet & Social Media |
| O Boticário | 1.58× | Shopping |
| Jesus | 1.58× | Politics & Society |
| Brazil national football team | 1.61× | Sports |
| Northeast Region, Brazil | 1.55× | Travel & Leisure |
| Coupons | 1.53× | Shopping |
| Fiction books | 1.51× | Literature |
| Poetry | 1.61× | Literature |
| Samsung | 1.53× | Technology & Electronics |
| Vivo (telecommunications) | 1.61× | Technology & Electronics |
| Radio | 1.51× | Technology & Electronics |
| Forró | 1.59× | Music & Radio |
| Cable television | 1.56× | Technology & Electronics |
| BTS | 1.91× | Music & Radio |
| Gamer | 1.65× | Games |
| Handbags | 1.51× | Fashion & Accessoires |
| Anthropology | 1.66× | Business & Career |
| Soft drinks | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.27 |
| Need for Security | CONSERVATISM | 1.98 |
| Sports Activity | POWER | 1.68 |
| Luxury Orientation | PREMIUM | 1.66 |
| Family Orientation | CONSERVATISM | 1.64 |
| Design Affinity | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
See Electronic music audiences in other countries
- Electronic music — Germany
- Electronic music — United States
- Electronic music — United Kingdom
- Electronic music — France
- Electronic music — Italy
- Electronic music — Spain
- Electronic music — Japan
- Electronic music — South Korea
- Electronic music — India
- Electronic music — Canada
- Electronic music — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
Frequently asked questions
How many fans does Electronic music have in Brazil?
Electronic music has an estimated audience of 17,548,398 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Electronic music fans?
56.6% of Electronic music fans are female, 43.4% are male, with an average age of 36.5 years.
Which brands do Electronic music fans like most?
Electronic music fans show strongest brand affinity for Laughter (1.73×), Animal (1.54×), and Spotify (1.58×) over the country average.
Where do Electronic music fans live in Brazil?
Electronic music fans in Brazil are most concentrated in São Paulo (reach 3,611,774), Rio de Janeiro (reach 1,334,462), and Minas Gerais (reach 1,256,277). These three regions account for the largest share of the active audience.
What other brands do Electronic music fans also like?
Beyond Electronic music itself, the audience over-indexes on Animal (1.54×), Spotify (1.58×), O Boticário (1.58×), and Jesus (1.58×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.