Fiction books Audience in Brazil
Fiction books has an estimated audience of 14,601,007 people in Brazil. 66.9% are female, 33.1% are male, average age 37.5. Top regions: São Paulo, Paraíba, Pernambuco.
The average Fiction books fan in Brazil is 37.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Paraíba, Pernambuco. Demographically, the Fiction books audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fiction books fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 37.5 |
| Estimated audience size | 14,601,007 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,108,961 | 0.29× |
| Paraíba | 493,397 | 1.68× |
| Pernambuco | 463,550 | 0.69× |
| Bahia | 451,818 | 0.47× |
| Pará | 425,103 | 0.89× |
| Ceará | 416,842 | 0.65× |
| Maranhão | 403,212 | 1.1× |
| Minas Gerais | 402,594 | 0.27× |
| Rio Grande do Sul | 371,158 | 0.43× |
| Rio de Janeiro | 364,294 | 0.27× |
| Amazonas | 358,813 | 1.42× |
| Santa Catarina | 336,548 | 0.5× |
| Paraná | 334,234 | 0.37× |
| Goiás | 328,646 | 0.59× |
| Espírito Santo | 290,173 | 0.95× |
| Alagoas | 288,356 | 1.35× |
| Mato Grosso do Sul | 287,654 | 1.35× |
| Piauí | 284,661 | 1.4× |
| Sergipe | 234,368 | 1.54× |
| Rondônia | 229,141 | 1.88× |
| Rio Grande do Norte | 226,042 | 0.93× |
| Federal District | 211,425 | 0.87× |
| Mato Grosso | 131,014 | 0.48× |
| Acre | 119,207 | 2.34× |
| Amapá | 118,960 | 2.3× |
| Tocantins | 100,594 | 1.04× |
| Roraima | 38,197 | 0.93× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.85 |
| Early Adopter Mentality | POWER | 1.62 |
| Risk Appetite | THRILL | 1.49 |
| Creativity | OPEN | 1.47 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
See Fiction books audiences in other countries
More Literary genre audiences in Brazil
- Humour (26,254,008)
- Novella (18,970,126)
- Romance novels (7,259,718)
- Manga (6,402,212)
- Non-fiction books (4,679,925)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.